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SEO Training Courses

SEO Training that Builds Confident Teams

Starting January 2025, Ink Digital is excited to offer our Beginner SEO Training Course – a one-day crash course designed to give you or your team the essential knowledge needed to excel in search engine optimisation (SEO). We are here to inspire candidates to kickstart their SEO journey, helping them gain the knowledge needed to optimise their websites and rank higher on search engines. Bring in more customers through organic search, improve brand awareness, or gain a much-needed understanding of SEO to give your career a flying start.
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3/5  spots available

Trusted By The UK’s Fastest Growing Companies

Expert SEO training, made simple.

SEO can feel overwhelming. With Ink Digital – it becomes simple.

SEO changes fast, and keeping up can feel impossible without guidance. We break everything down into clear, understandable steps so your team learns not just what to do, but why it matters. Our course is led by qualified SEO professionals, bringing 30 years of combined experience in digital marketing to ensure you walk away with the expertise needed to make an impact.

Simple, effective SEO learning.

Tired of training that’s too generic or too technical?

Most SEO training is either surface-level or packed with jargon that leaves teams confused. Our sessions are practical, tailored to your business and taught by senior SEO specialists with real-world experience.

With us, you get:

  • Clear explanations without unnecessary complexity
  • Practical tasks based on your website and goals
  • Training designed for marketers, not developers

Stop delaying SEO learning

No time to learn everything? We teach what matters.

Your team doesn’t need to know every algorithm update, they need the skills that improve rankings and performance. We focus on the actions that genuinely move the needle.

We cover:

  • High-impact optimisations your team can control
  • Real examples using your current pages
  • Hands-on learning that builds long-term capability

The learning Delay Dilemma

Every month without training is lost opportunity.

When your team knows how SEO works, everything becomes more efficient, content performs better, decisions become clearer, and campaigns become more predictable.

Training now helps you:

  • Improve SEO faster by empowering your team
  • Reduce dependency on external agencies
  • Build internal expertise that compounds over time
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Ink Digital’s Personalised Live Reporting

With us, you’ll always understand the ROI of SEO training.

We show you exactly how trained teams impact organic growth, conversions and performance. Every workshop is measurable, practical and aligned with your goals. Want to upskill your team? Book a training session and we’ll build a personalised plan.
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“Just” SEO Is Not Enough

To train your team well, we cover every essential skill.

Throughout this intensive one-day course, you’ll gain insights into the core principles of SEO and how to apply them effectively. Some of the key topics include:

On-page SEO

We optimise your pages to match the way customers search, improving relevance, structure and clarity. This ensures every page communicates value to both users and search engines.

Technical SEO

We fix the hidden issues that limit visibility, including crawlability, indexation, site speed and architecture. A technically healthy site gives Google confidence in your content.

Content Marketing

We produce helpful, high-intent content designed to educate users and attract organic traffic. Every piece is mapped to search demand and aligned with your commercial goals.

Link Building

We secure high-quality backlinks that strengthen your domain authority and improve rankings. Our method is ethical, sustainable and built around relevance, not volume.

AI SEO

We use AI-powered insights, automation, and human expertise to improve organic visibility, uncover search opportunities faster, and build scalable SEO strategies aligned with evolving search behaviour.

CRO

Once the traffic arrives, we optimise your pages to convert more visitors into enquiries. Small refinements, backed by data, drive big improvements in lead quality and volume.

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Client Results

We’ve Helped Over Numerous Teams Increase Their Revenue 3x

View Case Studies

Case Study

Ocean Florida Logo
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91.32%

Organic Traffic Increase

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385.71%

Increase In Top 3 Positions

Ocean Florida are the fastest growing travel company in the UK specialising in wonderful holidays to Florida. Through our strategy, we helped them excel and get to the next level.

Case Study

The Dragon Trip Logo Divider line

The Dragon Trip is a UK-based tour operator offering immersive group tours across Asia, which we helped significantly increase organic traffic through a strategic SEO approach.

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102%

Increase in Sessions (three-month period, year-on-year)

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128%

Increase in New User Visits

Case Study

Vorboss Logo Divider line

Vorboss partnered with us to scale organic growth through category-led SEO and AI search optimisation, increasing top-ranking keywords, AI visibility, and qualified traffic across core services.

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+220%

Increase in total website users year-on-year

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+57%

Year-on-year growth in top-3 keyword rankings
Growth Report

Ink Digital’s Personalised Growth Quiz

Reveal The Gaps In Your Digital Strategy


“Ink Digital are brilliant, proactive and results-oriented. Their work has not only delivered measurable growth but has also built trust and confidence within our team.”

Elaine Westbury

Head of Marketing, The Dragon Trip

Who Is The Course For?

Our SEO training is perfect for anyone looking to get a firm grasp of SEO basics.

No prior experience in SEO is required, but if you’ve dabbled in SEO before, this course will help sharpen your understanding.

For groups larger than four, please reach out to us for details on our customised SEO consultancy services.
1 Line

Business Owners

Who want to improve their website’s search performance and drive more organic traffic.
2 Line

Marketing Team Members

Needing a deeper understanding of SEO to complement your digital marketing application.
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Individuals

Keen on starting a career in SEO or looking to expand your digital marketing skills.

Technologies We Use

SEO for Businesses Is Changing. We know it and we’re ahead.

Powered by Data, AI & Search Technology

  • Technology Icon Optimised for AI-generated search experiences
  • Technology Icon Built around intent, not vanity traffic
  • Technology Icon Keeping large websites search-efficient
2.5M+
Approximate searches across Google & other platforms.
Technologies Ink uses
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You Get To See Through Every Single Step Of The Process

We keep track of your project using a custom-tailored, live & transparent workflow showing what’s going on at any point.
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What Makes Us Different

Why brands choose Ink for SEO training

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Training built for real marketers

We teach practical skills, not overwhelming theory.

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Taught by senior SEO experts

Your team learns directly from specialists with years of real-world experience.

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Tailored to your website and goals

Everything is personalised, examples, exercises, recommendations.

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Skills that create measurable impact

We focus on improvements your team can make immediately.

Meet Your Trainers

You’ll be learning from some of the most experienced professionals in the SEO field:

You’re in trusted hands with a team that’s as passionate about educating as they are about SEO.
Meet Your Trainers
  • Ink Team Member
    Founder & CEO

    Michael Ryan

    Mike has been in SEO since he left school! Starting off as an apprentice and then moving into management. He now heads up the agency here at Ink.
  • Ink Team Member
    Head of Growth

    David Shillingford

    With over 13 years in MarTech and SaaS consultancy, Dave helps B2B businesses generate leads and scale revenue through data-driven digital marketing and SEO. At Ink Digital, he works closely with prospects and clients to develop tailored, performance-led strategies that turn visibility into pipeline, driving measurable growth, ROI, and long-term success.
  • Ink Team Member
    Head of People

    Kasey Wilkinson

    Kasey has over four years of SEO experience, progressing from apprentice to SEO Manager and now SEO & People Lead. She develops in-depth strategies for clients across diverse industries, with a particular passion for travel. In addition to leading client performance, she manages the SEO team’s career development and internal processes.
  • Ink Team Member
    Head of SEO

    Charlie Clayton

    Charlie joined the company as their first hire almost 4 years ago. He has since moved from apprentice to executive to SEO Manager, learning SEO and team management skills on the job.
  • Ink Team Member
    Head of Digital

    John Hutson

    John started in Digital Marketing in 2003, with the majority of that time focusing on SEO, working across many sectors and geographies. He is now Head of Digital Operations at Ink Digital – overseeing all departments, agency processes, and leading the HubSpot Partner offering.

Our Team In Effect - The Ink Webinar

How to Turn Your Website Into a Lead-Generating Machine

In this on-demand session, Mike and Dave show how to turn traffic into real leads through joined-up SEO, CRO, and PPC strategy.

Next Session Starts In:

0 days
3 hours
18 minutes
40 seconds
Secure Your Spot
15/20  spots available

Frequently Asked Questions

01 What are the benefits of SEO?
SEO helps your website rank higher in search engines, attracting more traffic, increasing brand visibility, and ultimately driving more sales.
02 Will this course help me get a job?
Yes! By completing this course, you’ll receive a certificate of completion, demonstrating your knowledge of SEO basics, a great addition to your CV and useful for pursuing a career in digital marketing.
03 How long is the training session?
The course is a full-day session, typically running from 9:00 AM to 5:00 PM, with breaks for lunch and refreshments.
04 Is the course suitable for small business owners?
Absolutely! The course is perfect for small business owners looking to improve their website’s SEO and attract more organic traffic without needing to hire an external agency.
05 What materials or tools do I need?
You just need a laptop or device to follow along during the training. We’ll provide any additional resources, including worksheets and access to SEO tools for practical exercises.
06 What if I need further help after the course?
We offer ongoing support through our consultancy services. You can also book follow-up sessions or request a tailored SEO strategy consultation.
07 What if I need to reschedule?
We understand plans change. You can reschedule up to two weeks before your course date, with no penalty. After that, rescheduling may incur a fee.

Ink's Industry Insights

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Let’s Build A Strategy That Turns SEO Into ROI.

Book a discovery call with one of our top decision makers and see how we’d approach your SEO game with improved ROI in mind.

Book a Call with a Specialist 020 341 147 89
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