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Free Tools to Help You Make Smarter Marketing Decisions

From ROAS to CTR to conversion rates — these tools give you fast, actionable answers without any fluff or forms.

  • Ad Spend Calculator

    Ad Spend Calculator

    Spot content opportunities by search volume vs effort.

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  • CAC Calculator

    CAC Calculator

    Spot content opportunities by search volume vs effort.

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  • CPA Calculator

    CPA Calculator

    Spot content opportunities by search volume vs effort.

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  • CPC Calculator

    CPC Calculator

    Spot content opportunities by search volume vs effort.

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  • CPL Calculator (Cost Per Lead)

    CPL Calculator (Cost Per Lead)

    Spot content opportunities by search volume vs effort.

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  • CPM Calculator

    CPM Calculator

    Spot content opportunities by search volume vs effort.

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  • CTR Calculator

    CTR Calculator

    Spot content opportunities by search volume vs effort.

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  • CVR Calculator

    CVR Calculator

    Spot content opportunities by search volume vs effort.

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  • Digital Marketing Cost Calculator

    Digital Marketing Cost Calculator

    Spot content opportunities by search volume vs effort.

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  • Organic Growth Calculator

    Organic Growth Calculator

    Spot content opportunities by search volume vs effort.

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  • ROAS Calculator

    ROAS Calculator

    Spot content opportunities by search volume vs effort.

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  • ROI Calculator

    ROI Calculator

    Spot content opportunities by search volume vs effort.

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  • SEO Cost Calculator

    SEO Cost Calculator

    Spot content opportunities by search volume vs effort.

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Growth Report

Ink Digital’s Personalised Growth Quiz

Reveal The Gaps In Your Digital Strategy


“Ink Digital are brilliant, proactive and results-oriented. Their work has not only delivered measurable growth but has also built trust and confidence within our team.”

Elaine Westbury

Head of Marketing, The Dragon Trip

Frequently Asked Questions

01 Are these tools really free to use?
Yes. All tools on this page are completely free with no forms, no email gates, and no hidden steps. They’re designed to help you make smarter decisions quickly.
02 Can I use these tools even if I’m not an Ink Digital client?
Absolutely. These tools exist to support marketers, founders, and internal teams at any stage. You don’t need to work with us to benefit from them.
03 How accurate are the results from these calculators?
The tools use standard industry formulas for ROAS, CTR, CR, and SEO scoring. They provide fast, reliable estimates that help guide decision-making and identify areas for improvement.
04 Will these tools store or track my data?
No. Everything you enter stays in your browser. We don’t store, process, or send any calculation inputs to a server.
05 How should I use these tools in my marketing workflow?
Use them to check performance quickly, validate assumptions, and guide next steps. They’re ideal for reporting, planning, troubleshooting, and spotting opportunities to optimise your campaigns.

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