AI & GEO SEO Agency Services

AI-GEO That Scales Visibility Across AI Search

Search is changing fast. Your customers are using ChatGPT, Google AI Overviews, Gemini and Perplexity to discover brands before they ever reach a website. Our AI-GEO service helps your business earn more mentions, citations and recommendations across AI-generated search experiences. By combining AI search insights with expert SEO strategy, we help you strengthen visibility, authority and organic growth.
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Trusted By The UK’s Fastest Growing Companies

Struggling to gain visibility in AI search?

Traditional SEO Gets You Ranked. GEO Gets You Recommended

Today’s buyers increasingly rely on AI-powered search experiences such as ChatGPT, Google AI Overviews and Gemini to research solutions and compare providers.

Our GEO approach helps brands build the authority, structure and supporting content needed to increase citations, mentions and recommendations across AI-generated search experiences.

No More Guesswork Reports

Tired of Not Knowing Where You Appear in AI Search?

AI search visibility can feel difficult to measure. Your brand may be mentioned, cited, ignored or replaced by competitors across different prompts and platforms.

We audit how your business appears in AI-generated answers, where citations are coming from and which competitors are earning visibility ahead of you.

With us, you get:

  • AI visibility and citation analysis
  • Competitor mention tracking across AI search
  • Clear recommendations to improve citable content and authority signals

Stop Leaving AI Visibility To Chance

No Internal Time To Analyse AI Search? We'll Handle It

AI search moves quickly, and tracking your visibility across ChatGPT, Google AI Overviews and other AI platforms takes time, tools and expertise.

Our AI-GEO service helps you understand where your brand appears, where competitors are being recommended instead and what content, authority and technical improvements are needed to close the gap.

We take care of:

  • AI visibility audits and competitor analysis
  • Content recommendations built around citations and mentions
  • Ongoing optimisation across traditional and AI search

Lost AI Visibility?

Every Month Without GEO Is A Missed Visibility Opportunity

AI search is already changing how people discover, compare and choose businesses. If competitors are being cited, mentioned or recommended ahead of you, they are influencing customers before they ever reach your website.

AI-GEO helps you understand where visibility is being lost and what needs to change to improve your presence across both search engines and AI platforms.

Starting now helps you:

  • Increase mentions and citations in AI-generated answers
  • Build authority across trusted content and third-party sources
  • Improve visibility across traditional and AI search
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Ink Digital’s Personalised Live Reporting

With us, you’ll always know the impact of your GEO strategy

We help you understand how your brand is performing across traditional search and emerging AI platforms. From AI visibility and citation tracking to competitor benchmarking and content opportunity analysis, you’ll have a clear view of where your brand is being referenced, where competitors are gaining visibility and where your next growth opportunities sit. Book a call and we’ll show you how GEO can strengthen your visibility across AI search.
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“Just” SEO Is Not Enough

To Help You Appear In AI Search, We Optimise Every Part Of Your GEO Strategy

Our AI-GEO service covers the key areas needed to improve visibility across traditional search, AI Overviews and LLM-generated answers.

AI SEO Auditing

We conduct AI SEO audits to analyse where your brand appears across AI search, where competitors are being cited and which prompts are creating visibility gaps.

Citable Content Strategy

We create and refine content so AI platforms can easily understand, trust and reference your expertise.

AI Overview Optimisation

We optimise pages for the queries, structures and authority signals most likely to influence Google AI Overviews.

Structured SEO Elements

We improve schema, headings, FAQs, comparison tables and page formatting to make your content clearer for search engines and AI systems.

Authority & Brand Mentions

We identify opportunities to build backlinks, third-party mentions and stronger external signals that support AI visibility.

Performance Tracking & Refinement

We monitor rankings, AI mentions, citations and competitor share of voice, then refine your strategy as search behaviour evolves.

Growth Report

Ink Digital’s Personalised Growth Quiz

Reveal The Gaps In Your Digital Strategy


“Ink Digital are brilliant, proactive and results-oriented. Their work has not only delivered measurable growth but has also built trust and confidence within our team.”

Elaine Westbury

Head of Marketing, The Dragon Trip

How Do We Get You There

Audit. Optimise. Measure.

Our AI-GEO process gives you a clear, repeatable framework for improving visibility across AI search, traditional SEO and LLM-generated answers.

1 Line

Discovery & GEO Strategy Planning

We review your target audiences, priority services, competitors and existing visibility to build a GEO strategy aligned with your commercial goals.

2 Line

AI Visibility & Citation Audit

We analyse how your brand appears across AI Overviews, ChatGPT and other AI platforms, including where competitors are being mentioned or cited instead.

3 Line

Content & Authority Gap Mapping

We identify the content, structure, schema, FAQs, comparison tables and authority signals needed to make your pages more citable and trustworthy.

4 Line

Optimisation & Implementation

Our team refines your pages, strengthens supporting content and improves technical SEO elements to support visibility across search engines and AI systems.

5 Line

Tracking & Ongoing Refinement

We monitor rankings, AI mentions, citations and competitor share of voice, then continuously adapt the strategy as search behaviour evolves.

Technologies We Use

SEO for Businesses Is Changing. We know it and we’re ahead.

Powered by Data, AI & Search Technology

  • Technology Icon Optimised for AI-generated search experiences
  • Technology Icon Built around intent, not vanity traffic
  • Technology Icon Keeping large websites search-efficient
2.5M+
Approximate searches across Google & other platforms.
Technologies Ink uses
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You Get To See Through Every Single Step Of The Process

We keep track of your project using a custom-tailored, live & transparent workflow showing what’s going on at any point.

What Makes Us Different

Why Brands Choose Ink For AI-GEO

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Quality at scale, without shortcuts

You get fast production without sacrificing accuracy, tone or relevance.

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Human-supervised AI for full trust

Every page is reviewed by experts to ensure it meets search standards.

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Tailored to your market and goals

Your GEO strategy is built around real search demand, never guesswork.

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Built for AI search growth

Our approach helps improve visibility across AI Overviews, ChatGPT and other emerging search experiences.

Meet The Team

Powered By People - Not Buzzwords.

No outsourcers. No middlemen. Our UK-based team leads every project, start to finish.
Meet the Team
  • Ink Team Member
    Founder & CEO

    Michael Ryan

    Mike has been in SEO since he left school! Starting off as an apprentice and then moving into management. He now heads up the agency here at Ink.
  • Ink Team Member
    Head of Growth

    David Shillingford

    With over 13 years in MarTech and SaaS consultancy, Dave helps B2B businesses generate leads and scale revenue through data-driven digital marketing and SEO. At Ink Digital, he works closely with prospects and clients to develop tailored, performance-led strategies that turn visibility into pipeline, driving measurable growth, ROI, and long-term success.
  • Ink Team Member
    Head of Digital

    John Hutson

    John started in Digital Marketing in 2003, with the majority of that time focusing on SEO, working across many sectors and geographies. He is now Head of Digital Operations at Ink Digital – overseeing all departments, agency processes, and leading the HubSpot Partner offering.
  • Ink Team Member
    Head of SEO

    Charlie Clayton

    Charlie joined the company as their first hire almost 4 years ago. He has since moved from apprentice to executive to SEO Manager, learning SEO and team management skills on the job.
  • Ink Team Member
    Head of People

    Kasey Wilkinson

    Kasey has over four years of SEO experience, progressing from apprentice to SEO Manager and now SEO & People Lead. She develops in-depth strategies for clients across diverse industries, with a particular passion for travel. In addition to leading client performance, she manages the SEO team’s career development and internal processes.

Our Team In Effect - The Ink Webinar

How to Turn Your Website Into a Lead-Generating Machine

In this on-demand session, Mike and Dave show how to turn traffic into real leads through joined-up SEO, CRO, and PPC strategy.

Next Session Starts In:

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Frequently Asked Questions

01 What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the process of improving your visibility within AI-generated search results. Unlike traditional SEO, GEO focuses on helping businesses earn mentions, citations and recommendations across platforms such as ChatGPT, Google AI Overviews, Gemini and Perplexity.
02 How is GEO different from traditional SEO?
SEO helps improve your visibility in search engine results pages, while GEO focuses on increasing your presence within AI-generated responses. The two disciplines work together, combining strong technical SEO, high-quality content and authority signals to improve visibility across both traditional and AI search.
03 Can GEO help my brand appear in ChatGPT and AI Overviews?
Yes. GEO strategies are designed to improve the signals AI systems use when selecting sources, including content quality, authority, structured data, citations and topical relevance.
04 How do you measure GEO performance?
We track a combination of traditional SEO metrics alongside AI-specific visibility signals, including AI citations, brand mentions, competitor visibility, AI Overview presence and overall share of voice across AI-powered search platforms.
05 Is GEO replacing SEO?
No. GEO and SEO work together. Traditional SEO helps your website rank in search engines, while Generative Engine Optimisation helps your business become visible within AI-generated answers and recommendations.
06 How does Generative AI affect SEO?
Generative AI is changing how users search for information online. Instead of browsing multiple websites, users increasingly rely on AI-generated search results and recommendations. This means businesses need both strong SEO foundations and a Generative Engine Optimisation strategy to remain visible.

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