See where your travel brand appears across ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude. Our free AI Search Visibility Report reveals who’s being recommended, where your brand stands and which opportunities to prioritise. Delivered as a PDF in 2 working days.
Travellers are asking AI platforms where to go, what to book and which brands to choose. But while you might know where your website ranks on Google, do you know whether ChatGPT recommends your brand? Or whether you’re appearing in AI search at all?
Knowing where you stand gives you a starting point for growth. With the right insight, you can see where competitors are gaining visibility, identify the gaps and prioritise the opportunities most likely to make a commercial difference.
Our free AI Search Visibility Report shows you where your brand appears, which competitors are being recommended and what to prioritise next. All backed by an award-winning team with proven experience driving commercial growth for travel brands.
We analyse 20–30 high-intent queries across five leading AI platforms, chosen around your travel category to understand where your brand appears.
See which brands AI platforms recommend for your priority queries, where you appear and which competitors are gaining visibility through mentions and citations.
Get three practical recommendations to focus on over the next 60 days, from technical SEO and content improvements to opportunities for stronger brand authority.
You're a UK travel or hospitality brand with a marketing team.
You're already investing in SEO and want to see how AI search fits into your wider strategy
You want to see where competitors are being recommended and which opportunities to prioritise.
We only produce reports for UK travel and hospitality brands. If that's not you, we'll politely decline your request.
We’re proud to have been recognised at the UK Search Awards 2025, winning Best Use of Search in Travel and Leisure. Our results speak for themselves:
Ocean Florida: Grew organic traffic 183% and conversions 93%. Held #1 on Google for 16 months ahead of TUI, Love Holidays and Virgin Holidays.
Girls Guide to the World: Grew organic revenue 40% year on year.
Mercury Holidays: Grew total keyword impressions 181%.
Magnetic North Travel: Gained 103,000+ new impressions and became visible across Google AI Overviews (77 keywords) and ChatGPT (44 keywords) in one sprint.
Founder & CEO
Mike has built his career in SEO, working in-house within the travel industry before founding Ink Digital. Today, he leads our team of specialists, helping travel brands navigate the changing search landscape and identify opportunities for commercial growth.
Weekly LinkedIn Newsletter
The Travel Search Brief
Get practical insights on SEO, AI search, paid media and attribution, backed by real campaign experience in the travel industry.
AI Search - Changing Landscape
Around 90% of SEO and GEO work overlaps, so AI search isn’t a separate strategy. We build on strong SEO foundations, combining technical improvements, relevant content, third-party authority and commercial measurement to identify what’s limiting your visibility and where to focus next.
We start by understanding how your customers search, from Google queries to AI conversations. By analysing search intent, competitor visibility and recommendations, we identify opportunities to help your brand reach more potential customers.
Strong AI visibility starts with a website that’s easy to discover, understand and navigate. We assess the technical and content foundations that support search performance, including crawlability, site structure, schema, entity signals and content quality.
We identify the third-party sources influencing AI recommendations, then strengthen your brand’s authority through relevant mentions, citations and content that improves your chances of being recommended.
We track AI visibility, mentions, citations and competitor performance to understand what’s improving. Then we connect those insights with traffic, enquiries, bookings and revenue to prioritise the work that makes a commercial difference.
The goal isn’t simply to appear in ChatGPT. It’s to make your travel brand easier to discover, easier to trust and more likely to convert throughout the customer journey.
Real Results Across AI Search
Our AI Visibility Audit identified commercial searches where Dishoom wasn’t consistently appearing in AI-generated results. By strengthening authority signals, brand mentions and content alignment, we increased visibility across priority searches including:
The result was a 38% increase in Al Search Visibility, helping Dishoom gain greater exposure within one of the fastest-growing areas of search.
Competitor Gap Analysis
AI / GEO Case Study
By integrating GEO into Hertfordshire Zoo’s wider SEO strategy, we strengthened content, schema, entities and authority signals to improve visibility across traditional and AI search.
100%
ChatGPT presenceacross tracked priority queries
+4.45m
Increase in non-branded impressions
#1AISoV
Share of Voice: Ahead of all major Zoo competition across tracked queries
See your AI search visibility live. Mike will explore relevant queries, compare your brand with competitors and walk you through three priority opportunities for improvement. Same-day booking is usually possible.
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Book a 30-min slot on Mike's calendar
Get on Teams with Mike, watch your rankings live
Walk away with 3 priority fixes
Generative Engine Optimisation (GEO) improves your brand’s chances of appearing in AI-generated answers across platforms such as ChatGPT, Google AI Overviews and Perplexity. It combines technical SEO, content optimisation and authority building to help AI platforms discover, understand and reference your business.
SEO focuses on visibility in traditional search results, while GEO looks at how your brand appears in AI-generated answers. Both share the same foundations, including technical performance, relevant content and trusted third-party signals. We bring these together in one strategy.
Yes. By improving technical SEO, content and brand authority, GEO can strengthen your chances of being featured in relevant AI-generated answers. While no agency can guarantee recommendations, we focus on the factors that support discoverability and credibility.
We track AI search visibility, brand mentions, citations and competitor share of voice alongside traditional SEO metrics. Where possible, we connect these insights to website traffic, enquiries, conversions and revenue to understand their wider commercial impact.
No. GEO builds on the same principles that make traditional SEO effective. We treat AI search as an extension of your wider search strategy, not a replacement for it.
AI is changing how people research, compare and discover brands. Instead of relying solely on traditional search results, customers can now receive direct AI recommendations. For travel brands, this creates new opportunities to reach potential customers earlier in their booking journey.
