Vorboss delivers ultra-fast business connectivity across London, now paired with managed IT and cybersecurity. Visibility was good, but growth depended on defending demand while expanding into service-led and industry terms, without being diluted by AI answers. They needed a simple plan: win intent, structure for AI, and make every visit count.
Map and prioritise keywords for business internet, managed IT and cybersecurity, then align site architecture to them. Remove cannibalisation, strengthen internal links, and make it easy for buyers to find the right service – fast. Deliver a clear, scalable content roadmap.
Track ChatGPT and AI Overviews as core KPIs. Engineer entities, schema and snippet formats so Vorboss is cited, and clicked, when AI condenses results. Outpace competitors on AI Share of Voice to protect discovery.
Increase visibility on generic terms while keeping branded performance strong. Use CRO and internal linking to route authority to the highest-value pages and maintain quality traffic as SERPs get noisier.
We worked backwards from customer need. First, a Priority-1 keyword sitemap covering managed IT, cybersecurity and industry pages; then a long-form content audit to identify authority gaps and question-led topics. We fixed cannibalisation and designed an internal-linking pattern that concentrates equity on revenue pages. In parallel, we introduced ChatGPT and AI Overview tracking, targeted Featured Snippets/People Also Ask, and benchmarked a comparison page to differentiate on performance, reliability and coverage. Technical SEO, link building and reporting continued throughout.
Vorboss ranked across key terms, but non-branded clicks were thin as AI features reduced CTR. Architecture and content overlapped in places, limiting authority flow. AI surfaces were under-measured, masking brand presence inside LLM answers.
We re-mapped intent, refreshed content, consolidated overlaps and tightened internal links. Mobile visibility rose to 5.3% and desktop to 4.1% across 449 keywords; the portfolio of top-3 rankings expanded materially. We established AI tracking and gained ground on AI Share of Voice.
Top-performing keyword visibility increased significantly, with a +57% year-on-year rise in top-3 rankings and +39% growth in total ranking keywords across priority service terms.
AI visibility was successfully established, with ChatGPT mentioning the brand across 4.5% of tracked keywords and overall AI search visibility increasing by +2.4% compared to competitors.
The playbook is simple: earn the right to rank, then make the next step obvious. For Vorboss we aligned the site to buyer intent, removed internal friction, and built presence across classic SERPs and AI results. The outcome (more top-3 rankings, stronger AI visibility, and sustained demand) shows how focused SEO compounds even as search changes. If you want that outcome for your business, we’d like to help.
Book a call with one of our SEO specialists today to get an insight into how our digital marketing services can help propel your business growth.
Want to know more about digital marketing? Sign up to our newsletter to stay in touch!
By subscribing you agree to our Privacy Policy
