inkwell Theme
020 341 147 89 Book A Discovery Call

Claude SEO Agency

Claude Optimisation For Stronger AI Visibility

Claude is popular with technical teams, writers and knowledge workers who want a careful, context aware assistant. If your buyers lean on Claude to explore options, you want your brand to appear in those conversations. We optimise your content, entities and authority so Claude can clearly see when you are a good fit for the question being asked.
Book a Call with a Specialist
3/5  spots available

Trusted By The UK’s Fastest Growing Companies

Struggling To Get Mentioned In Claude Responses?

Help Claude Understand Your Business Clearly.

Claude relies on clear, well-structured information to explain products and services accurately. We optimise your website so Claude can easily understand who you help, the problems you solve, and why your approach is different.

Claude Research Gap

Using Claude as a research partner

Many businesses assume their website clearly communicates their value proposition. In reality, AI models often struggle to summarise unclear messaging, inconsistent positioning, or missing context.

  • Clearer positioning and differentiation
  • Stronger explanations of your services
  • Improved content depth and context

Structured Content Builds Trust.

Optimising For Claude's Thoughtful Responses

Claude is designed to provide detailed, context-aware answers. It prefers content that is balanced, informative, and backed by evidence rather than promotional claims.

  • Context-rich content development
  • Structured information architecture
  • Evidence-led messaging

The Claude Opportunity

Make Claude Part Of Your Buyer's Research Journey.

For B2B services and high-consideration purchases, buyers increasingly use AI assistants like Claude alongside traditional research methods.

By providing Claude with clear, trustworthy information, you improve the chances of your business being accurately represented during the decision-making process.

  • Increase visibility in AI-assisted research
  • Strengthen brand credibility
  • Support longer buying journeys
Book A Discovery Call

Ink Digital’s Personalised Live Reporting

With Us, You’ll Always Understand The ROI Behind Claude Optimisation.

We show you how content, structure and entity improvements increase your presence inside Claude's answers and conversational responses, not just Google SERPs. Want Stronger Claude Visibility? Book A Call And We’ll Map Out Your Biggest Opportunities.
Book a Call with Specialist
Speak to an expert

“Just” SEO Is Not Enough

To Help Claude Understand Your Brand, We Optimise Every Signal It Relies On.

Our Claude Optimisation service strengthens clarity, structure and entity depth so Claude's AI models reliably reference your content.

Experience with complex products

We work with businesses where decisions are not made on impulse, which fits how Claude is used in the real world.

Strong content strategy

Our SEO and content teams work closely so your Claude optimisation supports your blog, resources and SEO consultancy work.

Entity and trust focus

We tie Claude work into Entity Optimisation and reputation building so your expertise is clear.

Aligned with sales

We involve your sales team where possible, making sure the content Claude sees matches the conversations they have every day.

Technical SEO expertise

We understand how AI systems discover, interpret and surface content, helping your Claude optimisation work build on a strong technical foundation.

Long-term growth approach

We focus on sustainable visibility rather than short-term tactics, creating assets that continue to support discovery and trust over time.

Book a Discovery Call

Client Results

We’ve Helped Multiple Brands Increase Their Revenue 3x

View Case Studies

Case Study

Gamma Communications Logo
Growth Icon

13.61%

Increase in Top 100 Keyword Positions

Growth Icon

34%

Increase in Non-Branded Organic Traffic

Gamma Communications is a UK-based telecoms provider that we helped boost in its market by increasing organic traffic and impressions.

Case Study

Dishoom Logo Divider line

Dishoom turned its branded strength into scalable non-branded search visibility, improved local discovery, and significant organic growth with our targeted SEO strategy.

Growth Icon

60K

Increase In Clicks

Growth Icon

19%

Increase In Non-Branded Clicks

Case Study

Be.EV Logo Divider line

Be.EV, a leading UK EV charging network, saw major gains in non-brand visibility, local rankings, and user conversions through our targeted SEO and CRO strategy.

Growth Icon

40%

Increase In Keyword Visibility

Growth Icon

3X

Increase In Non-Branded Clicks
Growth Report

Ink Digital’s Personalised Growth Quiz

Reveal The Gaps In Your Digital Strategy


“Ink Digital are brilliant, proactive and results-oriented. Their work has not only delivered measurable growth but has also built trust and confidence within our team.”

Elaine Westbury

Head of Marketing, The Dragon Trip

How Do We Get You There

Structure. Semantics. AI Visibility.

Our Claude optimisation process gives you a future-proof framework for appearing inside AI-generated responses across Google’s ecosystem.
1 Line

Discovery & Claude Visibility Assessment

We determine how well Claude currently understands your brand, entities and content, identifying critical opportunities.
2 Line

Conversational Search & Semantic Analysis

We review your entity signals, schema, content clarity and topic coverage to identify gaps limiting AI visibility.
3 Line

Claude Optimisation Strategy

We create a clear, practical roadmap explaining exactly what needs to change to improve your inclusion in Claude answers.
4 Line

Implementation & Entity Enhancement

We optimise content, rewrite sections, enhance schema and refine semantic signals to improve Claude’s understanding.
5 Line

Monitoring & AI Search Refinement

We track visibility across AI-driven queries and continue improving your performance as Claude updates its models.

Technologies We Use

SEO for Business Is Changing. We know it and we’re ahead.

Powered by Data, AI & Search Technology

  • Technology Icon Optimised for AI-generated search experiences
  • Technology Icon Built around intent, not vanity traffic
  • Technology Icon Keeping large websites search-efficient
2.5M+
Approximate searches across Google & other platforms.
Technologies Ink uses
Speak to an expert

Powered By ActiveCollab

You Get To See Through Every Single Step Of The Process

We keep track of your project using a custom-tailored, live & transparent workflow showing what’s going on at any point.
Book a Discovery Call

What Makes Us Different

Why Brands Choose Ink For Claude Optimisation

Service Icon

Optimised for how Claude actually interprets content

We adapt your site to match AI retrieval behaviour, not just traditional SEO rules.

Service Icon

Focused on future-ready organic visibility

Your brand gains exposure across Claude, Google Search Generative Experiences and emerging AI products.

Service Icon

Structured for clarity and factual confidence

We make your content easier for AI to verify, summarise and cite.

Service Icon

Designed for long-term AI discoverability

Our optimisation strengthens your entity footprint across all Google AI systems.

Meet The Team

Powered By People - Not Buzzwords.

No outsourcers. No middlemen. Our UK-based team leads every project, start to finish.
Meet the Team
  • Ink Team Member
    Founder & CEO

    Michael Ryan

    Mike has been in SEO since he left school! Starting off as an apprentice and then moving into management. He now heads up the agency here at Ink.
  • Ink Team Member
    Head of Growth

    David Shillingford

    With over 13 years in MarTech and SaaS consultancy, Dave helps B2B businesses generate leads and scale revenue through data-driven digital marketing and SEO. At Ink Digital, he works closely with prospects and clients to develop tailored, performance-led strategies that turn visibility into pipeline, driving measurable growth, ROI, and long-term success.
  • Ink Team Member
    Head of Digital

    John Hutson

    John started in Digital Marketing in 2003, with the majority of that time focusing on SEO, working across many sectors and geographies. He is now Head of Digital Operations at Ink Digital – overseeing all departments, agency processes, and leading the HubSpot Partner offering.
  • Ink Team Member
    Head of SEO

    Charlie Clayton

    Charlie joined the company as their first hire almost 4 years ago. He has since moved from apprentice to executive to SEO Manager, learning SEO and team management skills on the job.
  • Ink Team Member
    Head of People

    Kasey Wilkinson

    Kasey has over four years of SEO experience, progressing from apprentice to SEO Manager and now SEO & People Lead. She develops in-depth strategies for clients across diverse industries, with a particular passion for travel. In addition to leading client performance, she manages the SEO team’s career development and internal processes.
  • Ink Team Member
    Senior SEO Account Manager

    Adam Smith

    Adam has over 13 years of experience in SEO and digital marketing, progressing into senior SEO roles across agency and in-house teams. His expertise spans technical SEO, content strategy, site migrations and organic growth, with a focus on creating scalable SEO strategies that support long-term, measurable performance.
  • Ink Team Member
    Client Services Director

    Libby Barnes

    With 12 years of agency experience across brand, digital and client services, Libby helps improve client experience while making ways of working clearer for internal teams. At Ink Digital, she is setting up and strengthening the Client Services function, identifying where process, communication and support can improve so client work connects back to business goals, measurable impact and long-term success.
  • Ink Team Member
    SEO Manager & Training Facilitator

    Melanie Goldring

    Mel has several years of SEO experience and specialises in content. She develops in-depth strategies to ensure the best results for her clients. Alongside her client work, she also facilitates training for colleagues and new starters, delivering interactive and practical sessions designed to put learning into action.
  • Ink Team Member
    Senior SEO Account Manager

    Jamie Beastall

    Jamie brings nine years of experience in SEO to the table, having begun as an apprentice and steadily advancing to the Senior Level. His expertise spans across various industries, including luxury, where he has honed his skills in crafting effective SEO strategies.
  • Ink Team Member
    SEO Account Manager

    Nitin Yadav

    Nitin has been in the SEO space for more than 5 years, starting as a Link Building Executive before moving deeper into SEO and performance-led search growth.
  • Ink Team Member
    Web Developer

    Ian Griffiths

    Lead Developer with over 16 years of experience creating fast, reliable, and visually refined websites. Skilled in custom WordPress development, modern front-end technologies, and delivering clean, maintainable code from concept to launch.
  • Ink Team Member
    Senior Content Manager

    Freya Gutteridge

    Freya is an SEO Content Lead with over six years of experience in the marketing industry. Having worked both in-house and across agencies, she has reworked websites, refined brand tone of voice, and created content for radio, editorial, and wider marketing campaigns.
  • Ink Team Member
    Head Of Paid Media

    Matt Pickles

    Matt amplifies organic strategy with paid media support. He ensures you get the most value from your traffic. He has over 15 years of experience in Paid Search, before Ink Digital leading the Paid Search for Compare the Market, and has worked ono otherlarge clients such as Apple and Direct Line.
  • Ink Team Member
    Paid Media Executive

    Navjot Sidhu

    With over two years of experience in PPC advertising, Navjot has built a strong track record of driving measurable results through strategic campaign management and optimisation. Skilled across platforms like Google Ads, LinkedIn and Meta, Navjot combines analytical precision with creative problem-solving to deliver high-performing campaigns for clients in diverse industries. Known for a data-led mindset and proactive approach, Navjot thrives on uncovering growth opportunities and turning insights into impactful outcomes.
  • Ink Team Member
    Digital Marketing Executive

    Akanksha

    Akanksha began her digital marketing journey as an intern last year while launching her own Shopify brand. Now a Digital Marketing Executive at Ink, she works across SEO, social media, PPC, and sales – gaining hands-on experience and contributing to a variety of projects with curiosity and adaptability.
  • Ink Team Member
    Digital Marketing Executive

    Edward Carr

    Edward started his digital marketing journey with a local business last year. Now as a Digital Marketing Executive at Ink, he works across all areas of the agency, gaining vital experience for skills development and personal growth through helping out the team on a wide range of projects.
  • Ink Team Member
    Digital Marketing Executive

    Esther Enyinnaya

    With a placement-year experience as a writer, researcher and assistant marketer and having led the launch of a student magazine during her third year at university, Esther brings a strong foundation in content creation, project management and strategic thinking. At Ink Digital, she works across digital marketing channels – including SEO, social media and PPC – to help clients grow their businesses online.
  • Ink Team Member
    Digital Marketing Executive

    Poppy Bailey

    Poppy began her digital marketing journey in social media management for small businesses. Now, as a Digital Marketing Executive at Ink, she works across all areas of the agency, gaining valuable experience and developing her skills through supporting the team on a diverse range of projects that drive creativity and growth.

Our Team In Effect - The Ink Webinar

How to Turn Your Website Into a Lead-Generating Machine

In this on-demand session, Mike and Dave show how to turn traffic into real leads through joined-up SEO, CRO, and PPC strategy.

Next Session Starts In:

0 days
3 hours
18 minutes
40 seconds
Secure Your Spot
15/20  spots available

Frequently Asked Questions

01 Who is most likely to use Claude?
At the moment we see heavier use among knowledge workers, technical teams and people who spend a lot of time writing or analysing information. That makes it particularly relevant for B2B and SaaS.
02 Do we need separate content just for Claude?
No. Instead, we refine existing content so it is clearer, better structured and easier to summarise. That benefits every visitor and every AI assistant.
03 How do you know if Claude is recommending us?
We regularly test prompts that match your key use cases and questions, monitoring how Claude responds over time as your optimisation work rolls out.
04 Will Claude optimisation help with other AI tools?
Yes. The same improvements in clarity, authority and structure will also help with ChatGPT, Gemini, DeepSeek and future models.

Ink's Industry Insights

Stay Ahead With Smarter SEO

Read All Articles

Ready To Talk Details?

Let’s Build A Strategy That Turns SEO Into ROI.

Book a discovery call with one of our top decision makers and see how we’d approach your SEO game with improved ROI in mind.

Book a Call with a Specialist 020 341 147 89
Speak to an expert