Gamma Communications is a leading telecommunications provider specialising in Unified Communications as a Service (UCaaS). With operations across the UK and Europe, Gamma offers voice, mobile, internet, and data solutions designed to enhance business connectivity. Their cloud-based communication tools improve collaboration, streamline workflows, and support businesses of all sizes. By leveraging cutting-edge technology and a strong partner network, Gamma ensures a reliable communication service.
When Gamma partnered with Ink Digital, they sought to overcome several challenges following their website migration from gamma.co.uk and gammacommunicationspls.com to gammagroup.co. One of their primary objectives was to regain lost search visibility and recover rankings for branded search terms that had declined during migration. The transition has impacted their position in search engine results, making it essential to restore their previous authority and ensure continuity in brand recognition.
Beyond brand term recovery, Gamma aimed to strengthen its presence in non-branded search results. The company wanted to grow organic traffic by optimising their content strategy, improving site structure, and identifying new keyword opportunities. A data-driven approach was essential to enhance keyword rankings and attract a wider audience searching for UCaaS solutions.
Additionally, Gamma needed to future-proof their SEO strategy by refining technical aspects of the site, improving page speed and user experience, and implementing best practices for ongoing performance gains. Ensuring their new website outperformed the previous domains in search visibility and engagement was a key focus area.
Ink Digital developed a multi-faceted strategy to achieve Gamma’s objectives, focusing on technical SEO improvements, keyword optimisation, and content refinement. Our first step was conducting a detailed technical audit using multiple tools to identify critical issues that could hinder search performance. This included reviewing NitroPack configurations to enhance page speed and ensuring all outstanding warnings and errors were addressed.
To drive organic growth, we performed in-depth keyword research to uncover high-value non-branded search terms. From this analysis, we created a keyword sitemap outlining content mapping, optimised page titles, and improved H1 structures. Our goal was to align Gamma’s website with search intent, ensuring that potential customers could find relevant pages more easily.
We also analysed the performance of the Microsoft Teams pages on the new website compared to the old domains. By identifying underperforming areas, we recommended content adjustments that would retain the value of previous high-performing pages while aligning with the new site’s structure and goals.
Before partnering with Ink Digital, Gamma faced significant SEO challenges following their domain migration. Their branded search performance had dropped, leading to a decrease in click-through rates. Non-branded search terms also underperformed, limiting their ability to capture new organic traffic. The migration process has impacted their search visibility, making immediate action necessary.
We started by implementing technical SEO improvements. Our team conducted a thorough site audit and addressed key performance issues, ensuring Gamma’s new website met search engine best practices. This included refining NitroPack settings, resolving site speed inefficiencies, and fixing any outstanding errors that could impact rankings.
Following the technical enhancements, we focused on optimising content and keyword targeting. Our research identified non-branded keyword opportunities, which were mapped across key landing pages. We provided detailed recommendations for page titles, meta descriptions, and H1 tags to improve rankings. To further enhance content quality, we suggested lifting valuable content from the old website and integrating it into the new domain, ensuring continuity in authority and relevance.
A significant aspect of our execution was improving Gamma’s top 100 keyword rankings. By continuously monitoring performance metrics, we identified positive trends and areas requiring additional refinements. Our data-driven approach ensured sustained improvements in visibility and engagement.
Gamma had a significant 34% increase in non-branded organic traffic, demonstrating the effectiveness of our keyword optimisation strategy.
Gamma saw an incredible 50.25% year-on-year increase in impressions, highlighting improved search presence despite fluctuations in branded term clicks.
Through a combination of technical SEO enhancements, strategic content adjustments, and data-driven alterations, Ink Digital successfully helped Gamma regain and exceed their previous search performance levels. Our expertise in website migrations and SEO strategy positioned Gamma for long-term organic growth, reinforcing its leadership in the UCaaS market.
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