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Case Study
Be.EV, a leading UK EV charging network, saw major gains in non-brand visibility, local rankings, and user conversions through our targeted SEO and CRO strategy.
Completed on:
2025-10-28
The Objective
Be.EV is a fast-growing, publicly accessible EV charging network founded in Greater Manchester and now operating nationwide. With 800+ bays today and plans for 1,600 by the end of 2025, the team wanted an extra push on organic growth, specifically, stronger non-brand coverage, better local visibility at scale, and cleaner user journeys that convert consistently.
Capture “near me”, charger-type and generic EV charging terms across the UK, reducing reliance on branded demand and winning more journeys from drivers searching in the moment. Prioritise terms that reflect rapid/ultra-rapid intent and real-world charging needs across sectors and locations.
Systematically optimise Google Business Profiles (GBP) with accurate products (charger types), structured citations, and priority-location focus to improve Map Pack visibility and click-throughs, while laying foundations for continuous network expansion.
Lift CTR and conversions by addressing UX friction (dead clicks, cookie prompts, low-visibility CTAs), aligning metadata to intent, and prioritising lead paths such as app taps and form submissions to evidence commercial impact.
The Results
40%
3X
40%
Be.EV is a fast-growing, publicly accessible EV charging network founded in Greater Manchester and now operating nationwide. With 800+ bays today and plans for 1,600 by the end of 2025, the team wanted an extra push on organic growth, specifically, stronger non-brand coverage, better local visibility at scale, and cleaner user journeys that convert consistently.
We built a B2B-ready keyword sitemap and sector structure, mapping search intent to pages that serve commercial and community use cases. In parallel, we ran technical audits to fix crawlability and indexing gaps, and a CTR analysis to refresh titles/descriptions for high-impression, low-CTR queries. Locally, we standardised GBP product sets and rolled out citation campaigns to boost authority. A light CRO audit then surfaced blockers, cookie overlays and buried CTAs, informing quick-win UX changes and a prioritised backlog for engineering and content.
Be.EV needed scalable, intent-led growth across both national search and thousands of local moments. By rebuilding the keyword architecture, tightening technical fundamentals, standardising local presence and removing CRO friction, we delivered measurable gains where it counts – on non-brand discovery, local clicks and real conversions. If you’re ready to grow qualified organic demand without the noise, request a short discovery call, and we’ll map a bespoke, sector-ready SEO plan for your team.
More leads, better rankings, or a strategy that delivers - just get in touch today and let’s build your success story together.
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