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Case Study
Suited Insurance is a UK-based provider offering tailored coverage that we helped improve search visibility and increase organic traffic through a targeted SEO strategy.
Completed on:
2025-08-08
The Objective
Suited Insurance is a UK-based provider offering tailored coverage for freelancers, sole traders, and small businesses. Established in 2021 by former self-employed professionals, Suited understands the unique challenges of securing the right insurance. Their mission is to simplify the complex insurance market by providing instant online quotes and flexible monthly plans. Suited is regulated by the Financial Conduct Authority and has partnered with major insurers, including Admiral Business, to ensure competitive rates and comprehensive protection.
Suited Insurance approached Ink Digital to enhance their online visibility and increase traffic to their website. Their primary goal was to rank higher for industry-relevant keywords, making it easier for freelancers and small business owners to find them through organic search. Despite offering a highly competitive service, their website struggled to gain traction in search results, limiting their ability to attract potential customers.
In addition to ranking improvements, Suited wanted to drive more organic traffic to their website. They recognised the need for a well-structured SEO strategy that included targeted keyword optimisation, improved content, and enhanced technical SEO. By increasing visibility in search engines, Suited aimed to connect with more business owners searching for reliable and flexible insurance solutions.
Another key objective was to improve the website’s conversion rate by refining user experience and CRO elements. Suited needed their visitors to not only land on their pages but also engage with the content and complete key actions, such as requesting quotes or signing up for policies. This required a data-driven approach to improve site structure, content quality, and overall user journey.
The Results
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21%
157%
Suited Insurance is a UK-based provider offering tailored coverage for freelancers, sole traders, and small businesses. Established in 2021 by former self-employed professionals, Suited understands the unique challenges of securing the right insurance. Their mission is to simplify the complex insurance market by providing instant online quotes and flexible monthly plans. Suited is regulated by the Financial Conduct Authority and has partnered with major insurers, including Admiral Business, to ensure competitive rates and comprehensive protection.
To help Suited Insurance achieve these objectives, Ink Digital implemented a multi-layered SEO strategy focused on technical SEO, keyword optimisation, content improvements, and link building.
We started with in-depth keyword research, identifying high-value search terms relevant to Suited’s services. This led to the optimisation of over 35 main pages and recommendations for 26 additional pages to improve topical authority. The sitemap was updated to reflect these changes, ensuring search engines could effectively crawl and index key content.
Content audits were conducted on priority pages, including the homepage, professional indemnity, life coaches, and IT contractor insurance pages. Title tags, H1s, and metadata were refined to align with search intent and improve ranking potential. Technical SEO fixes were also implemented, including resolving 404 errors, addressing duplicate meta descriptions, and ensuring internal links were correctly structured.
Alongside on-page SEO, we focused on building high-authority backlinks from reputable publishers within the business and insurance industries. These links were strategically placed to boost rankings for competitive keywords and increase referral traffic to Suited’s website.
Ink Digital’s strategic SEO approach delivered measurable improvements for Suited Insurance, positioning them as a stronger competitor in the insurance industry. By refining their digital presence, we helped them connect with their target audience more effectively and achieve sustainable organic growth.
More leads, better rankings, or a strategy that delivers - just get in touch today and let’s build your success story together.
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