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Case Study
Enhance Me Training Academy—an aesthetics and skincare training provider—partnered with us for a focused 90-day SEO sprint to expand into the US, strengthen UK leadership, and convert rising intent into course enrolments—delivering rapid ranking growth, stronger visibility, and higher conversions across both markets.
Enhance Me Training Academy: International SEO That Converts Search Into Enrolments
Completed on:
2025-12-05
The Objective
Enhance Me Training Academy is a leading aesthetics and facials training provider. With proven UK demand, they wanted to accelerate non-branded growth and launch into the US without fragmenting equity or sacrificing conversion quality. They had the content and credibility; they needed a focused, technical push to scale discoverability and turn intent into course purchases.
Stand up a US subdirectory with the right technical foundations, keyword mapping and internal links, so courses rank for commercial queries such as chemical peels, dermaplaning and microneedling – fast, reliably, and in a way that compounds month on month.
Consolidate UK leadership by increasing top-10 coverage across priority courses and improving click-through from SERP features, while keeping competitors at bay on both desktop and mobile.
Translate fresh visibility into revenue: improve add-to-cart, checkout start and enquiry actions, and use content + UX to cross-sell/upsell bundles and advanced courses without adding friction.
The Results
+274%
+110%
301%
Enhance Me Training Academy is a leading aesthetics and facials training provider. With proven UK demand, they wanted to accelerate non-branded growth and launch into the US without fragmenting equity or sacrificing conversion quality. They had the content and credibility; they needed a focused, technical push to scale discoverability and turn intent into course purchases.
We built the US subdirectory from the ground up: keyword research, SEO-led sitemap, technical setup, and internal linking to distribute authority efficiently. A competitor audit informed copy, terminology and Core Web Vitals priorities. We created a long-form content calendar (question hubs, treatment guides) and a cross-sell/upsell plan spanning promos, cart enhancements and deal mechanics. We also aligned pages for AI Overviews by deepening expertise signals, schema and structured clarity.
This programme paired clean international architecture with intent-first content and conversion design. The outcome: rapid US traction, reinforced UK dominance, and measurable movement down-funnel. If you’re aiming to grow non-branded demand and turn search into revenue, we’ll map a sprint plan that fits your resources and proves impact in weeks, not quarters.
More leads, better rankings, or a strategy that delivers - just get in touch today and let’s build your success story together.
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