About Me

I am the Founder and CEO of Ink Digital, leading SEO-led growth strategies that connect technical performance, content and conversion. I work closely with owners and marketing teams to build scalable acquisition systems that increase visibility, qualified leads and revenue.

I built Ink Digital during Covid and focus on practical, consistent marketing that compounds. I’m hands-on with strategy, mentoring the team, and keeping work tied to outcomes. I care about clarity, good processes, and doing the fundamentals well.

Expertise

I specialise in SEO strategy and digital growth planning, bridging technical, content and commercial priorities to deliver predictable results.

• SEO strategy, auditing and roadmap creation
• Keyword and competitor research with clear prioritisation
• Technical SEO, migrations and site architecture planning
• Content strategy, content calendars and on-page optimisation
• CRO insights and landing page improvement recommendations
• Digital growth planning across SEO, PPC and website performance
• HubSpot planning and onboarding support (process and reporting)
• Measurement, reporting and performance frameworks