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Case Study
YTC rebuilt its organic search presence, expanded visibility across traditional and AI search, and turned SEO traffic into qualified leads.
Completed on:
2026-9-22
The Objective
YTC provides corporate travel management for businesses with complex, urgent and specialist travel requirements. Following a site migration, the business needed to rebuild organic visibility and create a stronger source of commercially relevant inbound demand. Our objective was to improve rankings across corporate travel searches, expand YTC’s visibility into priority services and sectors, and ensure its expertise could be understood by both traditional search engines and AI platforms.
Build YTC’s presence beyond existing rankings by targeting high-intent searches around corporate travel, specialist services and the industries most valuable to the business.
Focus SEO activity on commercially valuable opportunities rather than traffic alone, creating clearer routes from search visibility to enquiries and qualified leads.
Structure content and authority signals to help YTC appear more prominently across Google AI Overviews, ChatGPT and other AI-led discovery journeys.
The Results
+162%
+131%
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Following a site migration, YTC needed to rebuild its search presence while competing with established travel management companies that had stronger content footprints and authority signals. The business had considerable expertise in complex, urgent and specialist travel, but that expertise wasn’t being surfaced consistently across the searches prospective clients were making. At the same time, corporate travel discovery was beginning to extend beyond traditional Google results into AI-led comparisons and recommendations.
We began by identifying the services, sectors and customer pain points most closely aligned with YTC’s commercial proposition. New service and industry pages expanded its reach across high-value corporate travel searches, while targeted content addressed the real challenges facing travel managers, EAs and other key decision-makers. In parallel, we used Google Search Console data to re-optimise priority pages, strengthened internal linking and implemented technical SEO improvements. We also enhanced YTC’s expert and author information to build stronger authority signals for both traditional search engines and emerging AI platforms.
For corporate travel companies, meaningful organic growth is about more than increasing traffic. The real opportunity lies in reaching decision-makers when they are searching for support with complex, urgent and specialist travel requirements. By combining commercially focused content, technical improvements, stronger authority signals and AI search optimisation, we helped YTC expand its ranking footprint, increase visibility across traditional and AI-led search, and turn organic demand into qualified opportunities.
If you want to achieve the same commercially relevant growth, book a conversation with our London SEO specialists.
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