SEO Website Migration Service

At Ink Digital, we understand the concerns that come with moving to a new platform, but with our decades of experience, we’re here to make sure that your website migration is smooth and secure. From start to finish, we ensure SEO is integrated at every step to protect your organic traffic and improve site performance.

Our collaborative, results-driven approach has helped businesses achieve seamless migrations without losing their hard-earned rankings. Maintain your brand’s visibility in search engines through our expert services and tailored guidance. Trust Ink Digital to handle your SEO website migration with care, expertise, and transparency.

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What is an SEO Website Migration?

An SEO website migration involves making significant changes while preserving or improving its search engine performance. Whether you’re rebranding, switching platforms, or restructuring your site, this process must be managed carefully to avoid losing valuable organic traffic or damaging your search rankings.

At Ink Digital, we specialise in SEO-led website migration services. Our approach is detailed, ensuring that every element is handled with precision, minimising risk and maximising the potential for improved performance. Here’s how we do it:

SEO Migration Case Study

Don’t just take our word for it, the results speak for themselves. We recently applied our SEO migration framework to successfully transition our website without losing any authority, search rankings, impressions, or clicks. Our expert team followed a precise, step-by-step process to ensure a seamless migration—protecting our organic performance throughout.

From detailed planning and URL mapping to thorough testing and post-launch monitoring, we maintained complete control over the process. This real-world case study demonstrates the reliability of our approach, and how we protect critical SEO elements during a migration. If we can do this for ourselves, imagine the results we can achieve for your business.

Benefits of SEO Migration

An SEO website migration protects your search rankings, preserves organic traffic, and creates new growth opportunities. At Ink Digital, we ensure your migration is skilfully planned to maintain your site’s authority and visibility, minimising any traffic loss during the process.

Other than safeguarding your current performance, SEO migration can also enhance site speed, fix technical issues, and improve user experience, laying a strong foundation for future growth. At Ink Digital, we’ll handle every detail, ensuring your site emerges stronger and ready for success.

The dangers of not considering SEO when migrating

Not considering SEO during a site migration can lead to serious issues, including your search engine rankings and organic traffic plummeting. If the content on your site is not optimised properly or adds no informational value, you can lose site authority, while failing to transfer metadata or update internal links can hurt visibility and user experience.

At Ink Digital, we ensure your migration is seamless and SEO-optimised, protecting your hard-earned traffic and rankings. Our expertise ensures we avoid issues like indexing errors or allowing duplicate content that can confuse search engines, helping you to maintain your brand’s SEO power. Potential issues include:

Site Migration SEO Checklist

Migrating a website without proper attention to SEO can result in lost rankings, traffic, and user trust. This checklist will help ensure your SEO efforts are maintained during and after the migration.

WordPress SEO Website Migrations

As a WordPress website migration agency in London, we aim to help businesses properly prepare before relocating their site. Whether you’re moving your current WordPress site to a new server, switching from another content management system (CMS) to WordPress, or even transitioning from WordPress to a different platform, we make sure your SEO remains intact throughout the process. We ensure your migration is seamless, so you don’t have to worry about losing your position on search rankings.

At Ink Digital, we understand the complexities of website migrations, particularly when it comes to preserving SEO performance. With over 30 years of experience in digital marketing and SEO, we’ve helped countless businesses navigate these changes without risking their online visibility. Our team is equipped to handle every technical aspect of migration, from ensuring URLs and redirects function correctly, to maintaining site speed and user experience. We work closely with you to understand your site goals and ensure that every detail is modified to your business needs.

We also emphasise the importance of SEO in every migration, making sure your new site is optimised from the ground up. This includes everything from keyword-optimised content and meta tags to image optimisation and mobile responsiveness. Our goal is to deliver a website that functions smoothly and ranks well in search engines, driving traffic and supporting your business growth. If any issues arise, you can count on us to resolve them quickly and efficiently.

When performing a WordPress website migration there are some important steps to follow from start to finish:

Comprehensive SEO Audit

Before starting any migration, we conduct a comprehensive SEO audit to evaluate your current standing and identify opportunities for improvement. We keep you informed at every stage of the migration, so you always know where your site stands and how the process is progressing.

Implementation of 301 Redirects

One of the most crucial elements in a successful website migration is setting up proper 301 redirects. Ink Digital carefully maps out old URLs to their new counterparts, ensuring that visitors and search engines are seamlessly redirected.

Post-Migration Monitoring

After the migration is complete, Ink Digital provides ongoing monitoring to ensure your SEO performance remains intact. They track key metrics such as organic traffic, crawl errors, and keyword rankings, quickly addressing any issues that arise.

Our SEO Website Migrators

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Michael, CEO

SEO experience:

I've been working with SEO since I left school over 12 years ago.

Clients managed:

Ocean Holidays, HotelGyms.com & IMO Car Wash

My favourite thing about SEO is:

Seeing growth across our clients businesses and watching them be successful! It's a lot of work to get there so is extremely rewarding to see them rise above competitors.

I specialise in:

Technical SEO, Content Marketing & On-page strategy

I cover the following CMS platforms:

WordPress, Shopfiy & Customer CMS platforms.

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Charlie, SEO Manager

SEO experience:

I began my SEO journey as a content apprentice initially, before moving into a role as a fully fledged SEO executive 3 years ago. Since then, I have become an SEO manager.

Clients managed:

Ocean Holidays, ShuttersUp, WingedBoots, Devitt Insurance

My favourite thing about SEO is:

Seeing hard work pay off! Often, SEO can be subjective, and one person's way of approaching something can be different to another's. Trusting a mix of your gut and your experience can be daunting, but seeing it pay off is so rewarding!

I specialise in:

SEO Strategy, URL Structuring, On- Page & "Pain Point" SEO.