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#1 Linkedin Ads Agency

LinkedIn Advertising Agency – Targeted B2B Campaigns to Reach Decision-Makers

As a specialist LinkedIn advertising agency, we help businesses reach professional audiences with campaigns designed to generate high-quality leads, nurture intent and support long sales cycles. Our approach is structured, transparent and focused on measurable commercial outcomes.
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3/5  spots available

Trusted By The UK’s Fastest Growing Companies

Struggling with LinkedIn Ads?

You’re Not Alone, but the Solution is Simpler Than it Seems.

LinkedIn offers powerful targeting, but without the right structure, costs rise quickly and results slow down. As an experienced LinkedIn ads agency, we help you refine audiences, strengthen messaging and build campaigns that drive consistent opportunities for your sales team.

If LinkedIn Ads Aren’t Working, You’re Not Alone

Spending More on LinkedIn Ads but Not Seeing Better Lead Quality?

LinkedIn can be expensive if targeting isn’t dialled in. We refine your audience segments, tighten role and industry filters, and rebuild budgets around high-value prospects. The result is clearer, more profitable visibility, without overspending.

  • Budgets aligned with decision-maker behaviour
  • Cleaner, more efficient audience selection
  • Scaling based on evidence, not assumptions

Not Getting Leads?

But Not From The Right Companies or Job Titles?

Low-intent form fills don’t help your pipeline. As your LinkedIn advertising company, we use layered targeting, refined messaging and strategic placements to attract professionals who match your ideal customer profile.

  • Stronger inbound lead quality
  • Ads crafted to filter out low-value clicks
  • Reduced waste across all campaigns

Turning LinkedIn Ads Into Pipeline

Unsure What’s Actually Working Across Your LinkedIn Campaigns?

If your reporting doesn’t explain which audiences, creatives or formats lead to genuine opportunities, optimisation becomes guesswork. We restructure your LinkedIn ads management around transparent, outcome-led measurement.

  • Clear insight into what to cut or scale
  • Reporting tied to business outcomes, not impressions
  • Predictable performance that’s easier to budget for
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Ink Digital’s Personalised Live Reporting

With Us You’ll Never Loose Track Of Your SEO ROI.

You’ll always know where you stand, what’s working and what’s coming next. Every report, every update and every action is designed to give you clarity and confidence. Want to understand your best next step? Speak to us, we’ll walk you through it.
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LinkedIn Ads Not Delivering the Leads You Expect?

LinkedIn Performs Best When it Aligns with Your Entire Digital Strategy

Paid social on LinkedIn works more effectively when supported by SEO, content, paid search and CRM integration. Our joined-up approach ensures each channel strengthens the others, improving both lead quality and conversion rates.

SEO

Optimised landing pages help improve conversion rates from LinkedIn visitors, reducing cost per acquisition.

Paid Media

LinkedIn insights help refine messaging and audiences across Meta, Google Ads and remarketing campaigns.

Paid Social Advertising

Platform-specific strategies help you reach new audiences, nurture intent and drive conversions through targeted creative.

Web Design & Development

A faster, clearer landing experience significantly boosts conversion rates from high-intent B2B audiences.

HubSpot Consultancy

We map leads, job titles and company data directly into your CRM to track pipeline influence and automate follow-up journeys.

CRO

We connect CRO insights directly into your CRM for accurate attribution, conversion tracking, and automated lead nurturing.

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Client Results

We’ve Helped Numerous Clients Triple Their Revenue

View Case Studies

Case Study

Vorboss Logo
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+220%

Increase in total website users year-on-year

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+57%

Year-on-year growth in top-3 keyword rankings

Vorboss partnered with us to scale organic growth through category-led SEO and AI search optimisation, increasing top-ranking keywords, AI visibility, and qualified traffic across core services.

Case Study

Event Rhino Logo Divider line

Event Rhino specialises in premium photo booth experiences. Through strategic SEO, content refinement, and Local SEO enhancements, we boosted their non-branded reach, improved top-of-page rankings, and delivered major increases in organic enquiries and event bookings.

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+135%

Increase in Non-Branded Google Search Impressions YoY

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+350%

Increase in Top-3 Keyword Rankings

Case Study

Hertfordshire Zoo Logo Divider line

Hertfordshire Zoo partnered with us to win experience-led searches, capture AI-driven attention, and funnel visitors from curiosity to ticket purchase.

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4.45M

Increase in Non-Branded Impressions

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100%

ChatGPT presences for tracked terms
Growth Report

Ink Digital’s Personalised Growth Quiz

Reveal The Gaps In Your Digital Strategy


“Ink Digital are brilliant, proactive and results-oriented. Their work has not only delivered measurable growth but has also built trust and confidence within our team.”

Elaine Westbury

Head of Marketing, The Dragon Trip

How Do We Get You There

Ink’s Approach to LinkedIn Ads Strategy

We build LinkedIn campaigns that are structured, intent-driven and transparent. Our process focuses on precise audience targeting, strong messaging and reporting that helps you understand every stage of the buyer journey.
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Discovery Call

Book a discovery call with one of our experts. This initial conversation is crucial to understanding your specific needs and the outcomes you expect from your PPC campaign. We will guide you through our approach and how it can be aligned with your business goals, ensuring that we are the right fit for you.
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Developing & Presenting Strategy

Our process begins with a thorough analysis of your market and competitors. We then craft a PPC strategy that includes selecting the right platforms, targeting the ideal demographics and setting clear and measurable goals. We focus on keyword selection and crafting compelling ad copy. Once we have the strategy ready, we will arrange a call to walk you through our planned approach. We will explain how our strategy addresses your needs and how it will translate into results.
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Tracking & Campaign Launch

We set up comprehensive tracking systems to ensure every aspect of the campaign is measurable and optimised. We integrate tools such as Google Analytics and custom tracking solutions to monitor key performance indicators like cost-per-acquisition, conversion rates and overall campaign ROI. With tracking in place and your strategy finalised, we will launch the PPC campaign. Our team manages every aspect of the campaign execution, from bid management to A/B testing of ad copy and creatives. Continuous monitoring ensures that each element is optimised for the highest possible returns.
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Continuous Optimisation & Reporting

Post-launch, we continually refine your campaign based on real-time data. Our adjustments ensure that your PPC efforts remain efficient, adapting to market trends and audience behaviours. This ongoing optimisation process helps maximise your ROI and achieve sustainable growth. You will receive comprehensive, easy to understand monthly reports that detail your campaign’s performance and the insights we’ve gathered. These reports are instrumental in keeping you informed and involved in the decision-making process. Regular updates and strategic reviews help us maintain alignment with your marketing goals and ensure success.

Technologies We Use

SEO for Travel Business Is Changing. We know it and we’re ahead.

Powered by Data, AI & Search Technology

  • Technology Icon Optimised for AI-generated search experiences
  • Technology Icon Built around intent, not vanity traffic
  • Technology Icon Keeping large websites search-efficient
2.5M+
Approximate searches across Google & other platforms.
Technologies Ink uses
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Powered By ActiveCollab

You Get To See Through Every Single Step Of The Process

We keep track of your project using a custom-tailored, live & transparent workflow showing what’s going on at any point.
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What Makes Us Different

Why Brands Choose Ink Over Large Agencies (and Costly In-House Alternatives)

Companies work with us for strategic clarity, senior-level expertise and transparent communication. We keep things simple, collaborative and rooted in performance.

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Award-winning specialists

Your campaigns are managed by experts with deep experience in B2B targeting and LinkedIn’s ad ecosystem.

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Transparent workflow

You’ll always know what’s being changed, why it matters and how it affects your commercial goals.

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We practise what we teach

Our methodology is built from real-world application and refined through continuous testing.

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Consistent, measurable improvement

Client success stories show our reliability in delivering stronger lead quality and more efficient spend.

Meet The Team

Powered By People - Not Buzzwords.

No outsourcers. No middlemen. Our UK-based team leads every project, start to finish.
Meet the Team
  • Ink Team Member
    Founder & CEO

    Michael Ryan

    Mike has been in SEO since he left school! Starting off as an apprentice and then moving into management. He now heads up the agency here at Ink.
  • Ink Team Member
    Head of People

    Kasey Wilkinson

    Kasey has over four years of SEO experience, progressing from apprentice to SEO Manager and now SEO & People Lead. She develops in-depth strategies for clients across diverse industries, with a particular passion for travel. In addition to leading client performance, she manages the SEO team’s career development and internal processes.
  • Ink Team Member
    Head of Digital

    John Hutson

    John started in Digital Marketing in 2003, with the majority of that time focusing on SEO, working across many sectors and geographies. He is now Head of Digital Operations at Ink Digital – overseeing all departments, agency processes, and leading the HubSpot Partner offering.
  • Ink Team Member
    Head of Growth

    David Shillingford

    With over 13 years in MarTech and SaaS consultancy, Dave helps B2B businesses generate leads and scale revenue through data-driven digital marketing and SEO. At Ink Digital, he works closely with prospects and clients to develop tailored, performance-led strategies that turn visibility into pipeline, driving measurable growth, ROI, and long-term success.
  • Ink Team Member
    Head of SEO

    Charlie Clayton

    Charlie joined the company as their first hire almost 4 years ago. He has since moved from apprentice to executive to SEO Manager, learning SEO and team management skills on the job.
  • Ink Team Member
    Senior SEO Account Manager

    Adam Smith

    Adam has over 13 years of experience in SEO and digital marketing, progressing into senior SEO roles across agency and in-house teams. His expertise spans technical SEO, content strategy, site migrations and organic growth, with a focus on creating scalable SEO strategies that support long-term, measurable performance.
  • Ink Team Member
    Digital Marketing Executive

    Edward Carr

    Edward started his digital marketing journey with a local business last year. Now as a Digital Marketing Executive at Ink, he works across all areas of the agency, gaining vital experience for skills development and personal growth through helping out the team on a wide range of projects.
  • Ink Team Member
    Digital Marketing Executive

    Akanksha

    Akanksha began her digital marketing journey as an intern last year while launching her own Shopify brand. Now a Digital Marketing Executive at Ink, she works across SEO, social media, PPC, and sales – gaining hands-on experience and contributing to a variety of projects with curiosity and adaptability.
  • Ink Team Member
    Digital Marketing Executive

    Esther Enyinnaya

    With a placement-year experience as a writer, researcher and assistant marketer and having led the launch of a student magazine during her third year at university, Esther brings a strong foundation in content creation, project management and strategic thinking. At Ink Digital, she works across digital marketing channels – including SEO, social media and PPC – to help clients grow their businesses online.
  • Ink Team Member
    Senior SEO Account Manager

    Jamie Beastall

    Jamie brings nine years of experience in SEO to the table, having begun as an apprentice and steadily advancing to the Senior Level. His expertise spans across various industries, including luxury, where he has honed his skills in crafting effective SEO strategies.
  • Ink Team Member
    Web Developer

    Ian Griffiths

    Lead Developer with over 16 years of experience creating fast, reliable, and visually refined websites. Skilled in custom WordPress development, modern front-end technologies, and delivering clean, maintainable code from concept to launch.
  • Ink Team Member
    Senior Content Manager

    Freya Gutteridge

    Freya is an SEO Content Lead with over six years of experience in the marketing industry. Having worked both in-house and across agencies, she has reworked websites, refined brand tone of voice, and created content for radio, editorial, and wider marketing campaigns.
  • Ink Team Member
    SEO Manager & Training Facilitator

    Melanie Goldring

    Mel has several years of SEO experience and specialises in content. She develops in-depth strategies to ensure the best results for her clients. Alongside her client work, she also facilitates training for colleagues and new starters, delivering interactive and practical sessions designed to put learning into action.
  • Ink Team Member
    Head Of Paid Media

    Matt Pickles

    Matt amplifies organic strategy with paid media support. He ensures you get the most value from your traffic. He has over 15 years of experience in Paid Search, before Ink Digital leading the Paid Search for Compare the Market, and has worked ono otherlarge clients such as Apple and Direct Line.
  • Ink Team Member
    Client Services Director

    Libby Barnes

    With 12 years of agency experience across brand, digital and client services, Libby helps improve client experience while making ways of working clearer for internal teams. At Ink Digital, she is setting up and strengthening the Client Services function, identifying where process, communication and support can improve so client work connects back to business goals, measurable impact and long-term success.
  • Ink Team Member
    Paid Media Executive

    Navjot Sidhu

    With over two years of experience in PPC advertising, Navjot has built a strong track record of driving measurable results through strategic campaign management and optimisation. Skilled across platforms like Google Ads, LinkedIn and Meta, Navjot combines analytical precision with creative problem-solving to deliver high-performing campaigns for clients in diverse industries. Known for a data-led mindset and proactive approach, Navjot thrives on uncovering growth opportunities and turning insights into impactful outcomes.
  • Ink Team Member
    SEO Account Manager

    Nitin Yadav

    Nitin has been in the SEO space for more than 5 years, starting as a Link Building Executive before moving deeper into SEO and performance-led search growth.
  • Ink Team Member
    Digital Marketing Executive

    Poppy Bailey

    Poppy began her digital marketing journey in social media management for small businesses. Now, as a Digital Marketing Executive at Ink, she works across all areas of the agency, gaining valuable experience and developing her skills through supporting the team on a diverse range of projects that drive creativity and growth.

Our Team In Effect - The Ink Webinar

How to Turn Your Website Into a Lead-Generating Machine

In this on-demand session, Mike and Dave show how to turn traffic into real leads through joined-up SEO, CRO, and PPC strategy.

Next Session Starts In:

0 days
3 hours
18 minutes
40 seconds
Secure Your Spot
15/20  spots available

Frequently Asked Questions

01 Is LinkedIn advertising only useful for B2B brands?
LinkedIn is most effective for B2B companies, recruitment, professional services and industries targeting decision-makers. Its audience filters - job titles, seniority, industries, skills, make it ideal for reaching specific professional segments.
02 Can you optimise our existing LinkedIn campaigns instead of rebuilding them?
Yes. We conduct a full audit of your structure, targeting, messaging and tracking to identify gaps. We then refine what works and rebuild areas that limit performance, ensuring minimal disruption.
03 How do you measure success on LinkedIn ads?
We track meaningful metrics - qualified leads, pipeline influence, conversion rates and cost per acquisition. Reporting is simple and transparent so you understand exactly what’s driving results.
04 Does LinkedIn support full-funnel advertising?
Absolutely. Through retargeting, sponsored content, InMail and lead-gen forms, LinkedIn can generate awareness, nurture prospects and capture high-intent leads from the same audience segments.
05 Can you integrate LinkedIn ads with HubSpot or other CRMs?
Yes. We connect your campaigns directly to your CRM for accurate attribution, automated workflows and clean reporting on lead quality, job roles and company data.

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Let’s Build A Strategy That Turns SEO Into ROI.

Book a discovery call with one of our top decision makers and see how we’d approach your SEO game with improved ROI in mind.

Book a Call with a Specialist 020 341 147 89
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