Back To Case Studies
Case Study
Abacus Marquee Hire relied on county-level searches to drive bookings. Our 90-day SEO sprint rebuilt its visibility, lifted key county rankings, and delivered strong gains in impressions, enquiries, and local engagement.
Abacus Marquee Hire: Scaling Local Visibility with Ink Digital
Completed on:
2025-12-02
The Objective
Abacus is an award-winning marquee hire specialist covering Hertfordshire and nine surrounding counties. Their events team already delivered an exceptional service; however, a six-month marketing pause left organic visibility lagging behind faster-moving rivals. The company wanted to recapture high-intent searches for wedding, party and corporate marquees in each county, plus convert that traffic into quote requests. They had the right product – what they needed was the extra push of specialist SEO expertise.
Abacus needed to regain ground lost during the campaign hiatus and break into the top results for “marquee hire + county” searches across Bedfordshire, Buckinghamshire, Kent, London and more, ensuring sustained visibility even in peak season.
A full technical audit was required to tackle page-speed bottlenecks, indexability errors and severe keyword cannibalisation, creating a faster, clearer user journey that Google’s mobile-first crawler would reward with higher positions.
The ultimate goal was commercial: turn rising impressions into calls and enquiry forms while improving engagement with Google Business Profile to capture ready-to-book local customers searching on maps and voice assistants.
The Results
+131.8%
+3.4%
68
Abacus is an award-winning marquee hire specialist covering Hertfordshire and nine surrounding counties. Their events team already delivered an exceptional service; however, a six-month marketing pause left organic visibility lagging behind faster-moving rivals. The company wanted to recapture high-intent searches for wedding, party and corporate marquees in each county, plus convert that traffic into quote requests. They had the right product – what they needed was the extra push of specialist SEO expertise.
Ink Digital deployed a three-pillar, data-driven plan. First, competitor and gap analysis informed a county-specific keyword map, separating service, location and marquee-type terms to eliminate cannibalisation. Second, a rolling technical sprint fixed broken links, optimised Core Web Vitals and introduced schema to surface rich snippets. Finally, we aligned onsite content with fresh backlinks and an optimised Google Business Profile, ensuring authority signals were consistent from SERP to site.
The approach balanced quick-win hygiene fixes with longer-term content and link equity gains, giving Abacus an SEO engine that could scale season after season.
By coupling meticulous technical repairs with targeted county-level optimisation, Ink Digital turned Abacus’s dormant rankings into revenue-ready traffic in just one sprint. The combination of faster pages, clearer keyword separation and stronger local signals not only reversed previous declines but established a platform for compounding growth ahead of peak wedding season.
If your business relies on being found when intent is highest, our proven, transparent process shows how specialist SEO can translate visibility into measurable enquiries, without the fluff. Ink Digital is ready to do the same for you.
More leads, better rankings, or a strategy that delivers - just get in touch today and let’s build your success story together.
Book A Discovery CallLooking For Similar Results?