About Me

I started at Ink Digital as the second hire back in 2021, progressing from apprentice to SEO Manager and now SEO & People Lead. With five years of experience in SEO, I’ve grown alongside the agency and played an active role in shaping both client strategy and the development of our internal team.

I develop in-depth SEO strategies for clients across a range of industries, with a particular passion for the travel sector. I manage my own portfolio of clients, leading on strategy, communication and delivery to ensure SEO activity is aligned with their wider business goals.

Alongside this, I work closely with Account Managers across the department as an SEO Lead, supporting overarching campaign strategy, identifying growth opportunities and helping to strengthen and grow client accounts.

As Head of People, I also work closely with the SEO and Content teams to support career development across the department. This includes building personal development plans, supporting progression pathways and working with the manager of our junior team members to help develop the next generation of Account Managers.

Expertise

My experience sits across SEO strategy, campaign execution, client relationships and people development.

• SEO strategy and campaign execution
• Client communication and relationship management
• Internal communication and team development
• Hiring and progression planning for junior and SEO team members
• Supporting team members with career growth and development