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Case Study
Connect Management relied on referrals, not search. Our sprint expanded non-brand visibility, improved technical performance and elevated authority signals, delivering strong gains in impressions, clicks and page-one rankings.
Connect Management – Building Search Visibility for a Social-Media-First Brand
Completed on:
2025-11-27
The Objective
Connect Management is a London-based social-media management agency that excels at growing audiences on TikTok, Instagram and LinkedIn. Despite a strong referral pipeline, their website attracted minimal organic traffic and relied on branded searches alone. They asked Ink Digital for the extra SEO horsepower needed to turn high-intent “social-media management” and “content calendar agency” searches into qualified leads while keeping their vibrant brand front-and-centre.
Expand visibility beyond brand terms by ranking for service-led keywords such as “UK social media management agency” and “TikTok content strategy”.
Increase organic impressions, clicks and session depth from decision-makers at SMEs and in-house marketing teams looking to outsource social content.
Position the site as a thought leader with technically sound pages, opinion-led resources and proof of results, so prospects feel confident short-listing Connect Management within one visit.
The Results
+63%
+29%
+8.4
Connect Management is a London-based social-media management agency that excels at growing audiences on TikTok, Instagram and LinkedIn. Despite a strong referral pipeline, their website attracted minimal organic traffic and relied on branded searches alone. They asked Ink Digital for the extra SEO horsepower needed to turn high-intent “social-media management” and “content calendar agency” searches into qualified leads while keeping their vibrant brand front-and-centre.
Ink Digital deployed a three-pillar sprint: Technical Foundations, Content Relevance and Authority Signals. We fixed crawl traps, optimised Core Web Vitals and implemented a scalable URL taxonomy aligned to service, platform and sector. Parallel keyword research mapped 120 high-intent phrases to refreshed landing pages and a new insights hub answering buyer questions. Finally, we executed a focused digital PR campaign, earning placements in marketing, SaaS and creative publications to build topical authority and diversify backlink profiles.
Connect Management’s first sprint shows what rigorous, audience-first SEO can achieve: solid technical ground, content that answers real questions and authority validated by the wider marketing community. The same repeatable methodology – data-led audits, precision keyword mapping and quality link acquisition – underpins every Ink Digital engagement, giving B2B teams a dependable partner for sustainable, profitable search growth.
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