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Case Study
Gamma Communications is a UK-based telecoms provider that we helped boost in its market by increasing organic traffic and impressions.
Enhancing Visibility for a Leading Telecommunications Provider
Completed on:
2025-04-08
The Objective
Gamma Communications is a leading telecommunications provider specialising in Unified Communications as a Service (UCaaS). With operations across the UK and Europe, Gamma offers voice, mobile, internet, and data solutions designed to enhance business connectivity. Their cloud-based communication tools improve collaboration, streamline workflows, and support businesses of all sizes. By leveraging cutting-edge technology and a strong partner network, Gamma ensures a reliable communication service.
When Gamma partnered with Ink Digital, they sought to overcome several challenges following their website migration from gamma.co.uk and gammacommunicationspls.com to gammagroup.co. One of their primary objectives was to regain lost search visibility and recover rankings for branded search terms that had declined during migration. The transition has impacted their position in search engine results, making it essential to restore their previous authority and ensure continuity in brand recognition.
Beyond brand term recovery, Gamma aimed to strengthen its presence in non-branded search results. The company wanted to grow organic traffic by optimising their content strategy, improving site structure, and identifying new keyword opportunities. A data-driven approach was essential to enhance keyword rankings and attract a wider audience searching for UCaaS solutions.
Additionally, Gamma needed to future-proof their SEO strategy by refining technical aspects of the site, improving page speed and user experience, and implementing best practices for ongoing performance gains. Ensuring their new website outperformed the previous domains in search visibility and engagement was a key focus area.
The Results
13.61%
34%
50.25%
Gamma Communications is a leading telecommunications provider specialising in Unified Communications as a Service (UCaaS). With operations across the UK and Europe, Gamma offers voice, mobile, internet, and data solutions designed to enhance business connectivity. Their cloud-based communication tools improve collaboration, streamline workflows, and support businesses of all sizes. By leveraging cutting-edge technology and a strong partner network, Gamma ensures a reliable communication service.
Ink Digital developed a multi-faceted strategy to achieve Gamma’s objectives, focusing on technical SEO improvements, keyword optimisation, and content refinement. Our first step was conducting a detailed technical audit using multiple tools to identify critical issues that could hinder search performance. This included reviewing NitroPack configurations to enhance page speed and ensuring all outstanding warnings and errors were addressed.
To drive organic growth, we performed in-depth keyword research to uncover high-value non-branded search terms. From this analysis, we created a keyword sitemap outlining content mapping, optimised page titles, and improved H1 structures. Our goal was to align Gamma’s website with search intent, ensuring that potential customers could find relevant pages more easily.
We also analysed the performance of the Microsoft Teams pages on the new website compared to the old domains. By identifying underperforming areas, we recommended content adjustments that would retain the value of previous high-performing pages while aligning with the new site’s structure and goals.
Through a combination of technical SEO enhancements, strategic content adjustments, and data-driven alterations, Ink Digital successfully helped Gamma regain and exceed their previous search performance levels. Our expertise in website migrations and SEO strategy positioned Gamma for long-term organic growth, reinforcing its leadership in the UCaaS market.
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