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Case Study
Arctic Direct are the UK’s most comprehensive arctic travel specialists who we helped to take their business to the next level.
Arctic Travel Specialists’ Expedition through SEO Growth: Breaking The Ice
Completed on:
2023-07-11
The Objective
Arctic Direct are the leading online luxury Arctic travel agency based in the UK. They have been organising holidays, educational tours and corporate trips to the Arctic for the last 18 years. Since we started to work with Arctic Direct in October 2022 we were tasked to increase the number of high quality online inquiries and to maximise their visibility across high volume keywords & important focuses such as ‘northern lights holidays’ and ‘glass igloo holidays’.
Arctic Direct came to us with key focuses in terms of keywords and particular segments of their business which provides the highest ROI for them, they wanted us to prioritise this when looking at the overall SEO strategy and building out our longer term road map.
Secondly, we were tasked to look into what the competitors were currently ranking for and how we can compete within this area and to also look into new targets which Arctic Direct can potentially utilise in order to create holiday packages based on the search demand.
We were also assigned to stay ahead of the game for the following peak holiday seasons so once we approached these busy periods our optimisations were already in place.
Something which is very important to Arctic Direct is receiving high quality inquiries from potential customers who are looking into booking a luxury trip compared to a cheap getaway, we took this into consideration when building our strategy and what keywords will be a priority to target. Conversions were measured through their online booking form.
The Results
4th
with over 18,000 searches a month
500
Within the top 10 positions on Googles search results
68%
Increase In Website sessions from organic search
Arctic Direct are the leading online luxury Arctic travel agency based in the UK. They have been organising holidays, educational tours and corporate trips to the Arctic for the last 18 years. Since we started to work with Arctic Direct in October 2022 we were tasked to increase the number of high quality online inquiries and to maximise their visibility across high volume keywords & important focuses such as ‘northern lights holidays’ and ‘glass igloo holidays’.
Using our previous experience within the travel industry, our strategy was to begin with extensive keyword research, analysing what our competitors were currently doing and where the gaps in the market were present.
We have also seen the quality of the inquiries improve since we updated the contact form to provide Arctic with as much information as possible, so they are able to quote most effectively and we also stated the minimum budgets per booking which we feel has helped.
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