Travel Agency SEO Services

We provide SEO for travel websites who are looking to boost their online visibility and rise above their competitors. With our bespoke SEO strategies, tailored to your travel businesses needs, your business will reach new heights.

Component 1 min

TAILORED SEO SERVICES

Our SEO Service for Travel Businesses

Our travel SEO agency will work closely with you to understand your businesses aspirations and goals. We will then create a bespoke strategy solely with your business in mind that will generate a strong ROI. Our team are dedicated to designing your campaign with your industry, target audience and objectives taken into account.

What we do

Monthly
  • Technical SEO
  • Content Marketing
  • Keyword Research
  • Competitor Analysis
  • Backlink Analysis
  • Link Building

Our Values

Monthly
  • Monthly Rolling Contract
  • Personal SEO Roadmap
  • Regular Reports & Update
  • ROI Driven Approach

TRAVEL SEO AWARD WINNERS

We are explorers, discoverers, and pioneers. Using our own passion to deliver remarkable value for companies in the travel sector.

Our work building SEO campaigns for the travel industry has resulted in us being named as a UK search award finalist. We received this award in both 2022 & 2023! Book a discovery call today to see how we can generate award-winning results for your travel business! 

UK Search Awards
Travel SEO Award Winners

An award winning travel SEO process

Our SEO agency for travel supplies you with a straightforward process to ensure that your travel SEO campaign gets up and running in the most efficient way.

Discovery Call

Schedule a discovery call with our founder and director Mike, who will talk you through putting your travel business on the map. He’ll analyse your specific niche within the travel industry and discuss your goals to ensure we create the perfect SEO strategy for you. 

Keyword Research

We’ll then start our keyword research to discover the exact terms people are searching to find your travel services. This is a vital step in ensuring that our strategy is aimed at attracting the right kind of travellers for your business. Our team will also draw on our experience of the travel industry to recommend the most effective keyword strategy.

Presenting Strategy

Once we have the keyword strategy ready for your travel business, we’ll jump on a call with you to talk you through your tailored SEO roadmap. We’ll guide you through each step, explaining how we will take your online presence to new levels. We’re also more than happy to come and present to you in person!

Campaign Execution

Once you give us the green light, we’ll get to work on implementing our sitemap, which will allow us to optimise every area of your travel website. This is also the site when we will start tracking the performance of the keywords we are targeting. We will work on in-depth competitor analysis, CRO audits and backlink audits to identify where we can make improvements. You will always be kept updated on your travel SEO campaign’s progress through our monthly updates and reports.

Before & after

Through our bespoke campaigns, our travel SEO specialists have successfully transformed our travel client’s performance. By crafting a unique strategy that aligns with the businesses goals, we have aided an increase in both clicks and impressions.

Before wallAfter wall

Our travel SEO experts

Michael

Michael, CEO

Why do you love working with travel brands?

I have been obsessed with travel since I've been able to do so. I always find myself absorbing travel content on social platform or intrigued by my friend's travel stories. My passion for travel has made the travel sector an easier place for me to generate best in class SEO campaigns.

What is next on your bucket list

My next trip is to Dubai - I've been wanting to go for ages and am excited to experience their culture and the food scene. I'm also planning an extended trip to America to experience the deep south & west coast!

What travel clients have you managed?

I've supported the SEO for global brands such as Easyjet & Tui. I was also lucky enough to work in house as an SEO manager for the UK's fastest growing travel company in Ocean holidays, who I now support through Ink Digital.

Frame 918504 min

Kasey, SEO Manager

Why do you love working with travel brands?

I love working with travel brands due to the exciting, competitive, and ever-changing industry. It offers constant challenges and opportunities, requiring innovation and strategic thinking to navigate seasonality and stay ahead of trends.

What is next on your bucket list

Next on my bucket list is a trip to Bali this year! A dream destination for its incredible beaches, natural beauty, and the opportunity to explore Indonesian culture. I'm excited to learn to surf and go snorkelling. After Bali, I'd love to visit Dubai to experience its good food, stunning architecture and beautiful scenery.

What travel clients have you managed?

I have managed clients such as Arctic Direct, The Dragon Trip, The Coyote Trip, and The Learning Adventure. These clients range from organising trips from the Arctic to Japan, Northern Lights tours, group tours, and school trips.

Frame 918504 5 min

Charlie, SEO Manager

Why do you love working with travel brands?

I personally love working with travel brands for two main reasons. The first, is the need to adapt and stay on top of trends, making no day/week/month the same! The second, is the high risk/high reward nature of a very volatile industry. With huge keyword volumes to target, and "big ticket" conversions to go after, seeing success in the travel industry is always very rewarding as an SEO!

What is next on your bucket list

For me personally, I'm fascinated by historical locations and points of interest. For this reason, my two biggest bucket list trips are to visit Petra in Jordan, and Machu Piccu in Peru! Both are once in a lifetime bucket list trips, and I hope to do them both over the next couple of years! Beyond historical places, I'm also a massive football fan, so I'm extremely excited to visit Germany (TWICE!) in June and July to watch England and other games in the European Championships this summer!

What travel clients have you managed?

I have managed clients such as Ocean Florida, the UK's fastest growing travel company; and Winged Boots, a luxury travel agency offering once in a lifetime and high net worth based expeditions!

Want your business to take off?

We’ll review you current SEO strategy, talk through our approach to travel SEO, finally giving you a timeline of how we can scale your SEO leads.

Agency for travel in th UK

Our Travel SEO Success Stories

We assist businesses who want to expand their online visibility and dominate in their industry. Our role is to create a bespoke strategy that achieves their business goals and gives them a strong ROI, and below you can see some cases where we’ve done just that.

500

KEYWORDS WITHIN THE TOP 10 POSITIONS ON GOOGLE

91%

ORGANIC TRAFFIC INCREASE

INCREASE IN ORGANIC CLICKS

Watch a Travel SEO Case Study walkthrough

Play Video
Group
Transform your travel business with our industry-specific SEO strategies, boosting your digital presence and attracting more travelers.

Our happy customers

We are extremely proud of every one of our independent travel customer reviews.

Travel SEO FAQs

Why Does A Travel Business Need An SEO Agency?

An SEO agency can help a travel business to improve their visibility and rankings, as well as driving more traffic to their site, helping them to secure more bookings. Our team understand that travellers will search in different ways and will ensure that your site is optimised to cater for this.

 

What Is Ink Digital's Experience With Other Travel Companies?

At Ink, our team has more than three decades of SEO expertise. We have collaborated with many businesses in the UK to excel their businesses through performance marketing. From increases bookings of flights, hotels, spa resorts and attractions, we have delivered many successful campaigns for travel businesses. We can create tailor made strategies that fit your business needs.

What SEO Challenges Do Travel Websites Face?

Each business and industry will face its own SEO challenges, and for the travel industry there are a few areas to consider. The travel sector is full of strong competition with many big agencies all competing for the top spot, as well as there being seasonal fluctuations for bookings. We will create a strategy that takes all of the above into account, as we work towards moving you above your competitors.

Is User Experience Important For Travel Sites?

User experience is particularly important for travel websites. With the industry being highly competitive, and many websites offering similar services and information, by providing a seamless user experience and journey, you can stand apart from the competition. Within our SEO strategies, we conduct CRO audits as well as technical audits to identify how we can improve the user’s journey.

Backlinks are important for SEO for travel websites, as well as for many other industries. By gaining backlinks from high authoritative sites, your site is viewed as trustworthy, which can lead to improved rankings and referral traffic. We include link building within all of our SEO strategies and work to identify sites which would help to boost your backlink profile.

Still have a question?

If your question isn’t answered above, then get in touch!