Pay Per Click (PPC & Adwords) Services

Our PPC agency in London provides you with comprehensive PPC services. From managing existing accounts to designing you a new one, we manage it all here at Ink Digital.

Three people working on computers at a desk
Three people working on computers at a desk



Our PPC Service

Our London PPC agency works in a similar way to our SEO service. We will work closely with you to devise a unique strategy that aligns with your business goals. Our team will either build or adapt your Google Ads account to ensure it’s capturing the areas that are important to you as a business. 

What we do

  • Technical SEO
  • Content Marketing
  • Keyword Research
  • Competitor Analysis
  • Backlink Analysis
  • Link Building

Our Values

  • Monthly Rolling Contract
  • Personal SEO Roadmap
  • Regular Reports & Update
  • ROI Driven Approach

An award winning process

We provide you with a simple process to ensure that your PPC campaign gets up and running in the most efficient way.

Discovery Call

Book a discovery call with our director and founder Mike. This initial conversation is crucial to understanding your specific needs and the outcomes you expect from your PPC campaign. We will guide you through our approach and how it can be aligned with your business goals, ensuring that we are the right fit for you.

Developing & Presenting Strategy

Our process begins with a thorough analysis of your market and competitors. We then craft a PPC strategy that includes selecting the right platforms, targeting the ideal demographics and setting clear and measurable goals. We focus on keyword selection and crafting compelling ad copy. Once we have the strategy ready, we will arrange a call to walk you through our planned approach. We will explain how our strategy addresses your needs and how it will translate into results.

Tracking & Campaign Launch

We set up comprehensive tracking systems to ensure every aspect of the campaign is measurable and optimised. We integrate tools such as Google Analytics and custom tracking solutions to monitor key performance indicators like cost-per-acquisition, conversion rates and overall campaign ROI. With tracking in place and your strategy finalised, we will launch the PPC campaign. Our team manages every aspect of the campaign execution, from bid management to A/B testing of ad copy and creatives. Continuous monitoring ensures that each element is optimised for the highest possible returns.

Continuous Optimisation & Reporting

Post-launch, we continually refine your campaign based on real-time data. Our adjustments ensure that your PPC efforts remain efficient, adapting to market trends and audience behaviours. This ongoing optimisation process helps maximise your ROI and achieve sustainable growth. You will receive comprehensive, easy to understand monthly reports that detail your campaign’s performance and the insights we’ve gathered. These reports are instrumental in keeping you informed and involved in the decision-making process. Regular updates and strategic reviews help us maintain alignment with your marketing goals and ensure ongoing success.

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Let’s talk about how we can maximise your ROI from Digital Marketing & SEO Consultancy…

Brands We Work With

We partner with brands who want to grow their businesses and see a strong ROI from their SEO, and you can view a few cases below where we’ve helped them achieve this.

126% Increase In Organic Clicks

292 New Keywords In Top 10 Positions

385% Increase In Top 3 Positions

Why Choose Ink

Our PPC management agency in London stands out from competitors as we tailor each aspect of your campaign to your business. We are experienced in creating strong PPC campaigns for many businesses across different industries including hospitality, fashion and accountants that generates the results and ROI they need.

Award-winning agency

We are very proud of our awards and achievements, and are thrilled to have been nominated for various awards.

Practice what we preach

We know what success looks like as we've built our own website from the ground up, and we work to apply SEO best practices to it everyday.

Transparent workflow

Our team of SEO experts implement and track your strategy, and unlike a lot of SEO agencies, we provide full transparency throughout the campaign.

Proven client results

Our clients testimonials and case studies allow our results to speak for themselves.

Our SEO Specialities

As a digital marketing agency, we work with businesses in a wide range of industries, and are always up for a new challenge.

SEO for eCommerce

Growing your business online can be hard, especially when you're trying to do it on a nationwide level, but that's where we can help.

SEO for Fashion

In a constantly growing and changing industry like fashion, staying apart and above competition is crucial. SEO is one way to do this.

SEO for Insurance

The insurance industry is growing further and further into the online space, and as it does, the need for SEO grows with it. We can help you stand out from your competitors.

SEO for Travel

When people decide it's finally time for that luxury cruise or Disney trip, we'll make sure it's your site they find when they book it. With the industry constantly growing, it's important to stay ahead of the competition.


WordPress is an excellent content management system to base your site on. It also has strong SEO potential, and with our help, we can take your business to the next level.


Shopify is a perfect platform for ecommerce businesses with an impressive level of functionality and performance. We can help you to optimise your Shopify site to make sure it's performing well from an SEO perspective.

Book a discovery call

If you’re ready for your business to take the next step, book a discovery call with us and we can discuss what would work best for your business.

Why we provide PPC

Our pay per click management agency London provides PPC services to businesses all over the UK including in Chelmsford, Colchester and Cambridge to help them better place their ads and see a strong ROI.

We can take over the management of existing PPC accounts or we can design you a PPC strategy from scratch that aligns with your business goals and needs.

Our team conduct extensive research and analysis to identify the most appropriate keywords to target. We will also work closely with you to ensure we fully understand the business to get you the best results.

We also provide other digital marketing services which go hand in hand with PPC including digital PR, SEO and social media for businesses who want to invest further in digital marketing.


What Is PPC?

PPC stands for ‘pay per click’ which is an area of digital marketing that is used to promote a businesses products or services on search engines. Each time an ad is clicked by a user, the advertiser will pay a fee.

How Does PPC Advertising Work?

PPC essentially works through an auction like system. Advertisers bid for ad placements and are then charged a fee each time a user clicks on their ad. PPC does give you more control over your advertising, which makes it a strong choice for businesses wanting to push their products and services online.

Can You Manage My Existing Account?

Yes, we can, but depending on how the account has been built and set up, it may be more beneficial for us to create you a new account from scratch to maximise your performance.

What Platforms Offer PPC Advertising?

PPC is available on a few different platforms each with its own audience and targeting facilities. Some of the most popular platforms for PPC include Google Ads, Facebook Ads, TikTok Ads and YouTube Ads.

How Do You Manage The Budget For A PPC Campaign?

We will work closely with you to manage your PPC budget carefully to ensure that you get a strong ROI from your campaign. Our team will set clear goals with you to help you determine your budget and we will work to allocate this budget thoughtfully to which areas we think would benefit most from it.

Still have a question?

If your question isn’t answered above, then get in touch!