B2B Event Planning SEO Services

B2B event planners that don’t appear on Google’s first page risk losing potential clients to competitors. Most businesses search online first, and without strong search rankings, your services remain unseen. SEO ensures your business is visible when and where it matters. Ink Digital is an SEO agency for event planners, using data-driven strategies to increase visibility, attract high-quality leads, and position your brand as an industry leader. Our expertise helps businesses secure more enquiries and conversions by improving local search rankings, optimising website content. And building credibility – without the ongoing expense of paid advertising.

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TRUSTED BY THE UK'S FASTEST GROWING COMPANIES

TAILORED SEO SERVICES

Our SEO Service for B2B Event Planners

Ink Digital has a deep understanding of how search engines rank event planning businesses and what it takes to compete. Our SEO strategies are built around industry-specific data, ensuring your business appears in relevant searches. We conduct in-depth keyword research, refine technical SEO elements, and develop high-performing content that directly addresses what clients are searching for. With a focus on measurable results, our approach increases organic traffic, enhances search visibility, and strengthens your online reputation – helping you convert more prospects into booked events.

What we do

Monthly
  • Technical SEO
  • Content Marketing
  • Keyword Research
  • Competitor Analysis
  • Backlink Analysis
  • Link Building

Our Values

Monthly
  • Monthly Rolling Contract
  • Personal SEO Roadmap
  • Regular Reports & Update
  • ROI Driven Approach

An award winning process

We provide your B2B event planning business with a simple process to ensure that your SEO campaign gets up and running in the most efficient way.

Discovery Call

The first step is to arrange a discovery call with our founder Mike who will discuss your needs and goals for your business to business event planning business. Based on this, he will then create and suggest the best package for your business based on what your goals are, and to make sure that we are the perfect SEO agency for your B2B event planning business.

Keyword Research

The next step is to conduct keyword research to identify the search terms people use when looking for B2B event planning services and products. This phase ensures that our SEO campaign is tailored to attract and engage the right audience for your business. Using our experience in SEO for business to business event planning firms, we will recommend a keyword strategy to enhance your online visibility an drive traffic to your site.

Presenting Strategy

Once we have created our keyword strategy tailored to the business to business event planning industry, we will organise a call to discuss how this strategy will help to achieve your businesses goals and drive growth. We will talk you through our plan to strengthen your online presence and attract more clients. If preferred, we are also happy to visit you in person to discuss.

Campaign Execution

After presenting our tailored SEO strategy for your B2B event planning firm, and once we have your approval, we will begin executing the campaign. We will start by implementing the sitemap and tracking the targeted keywords to align with your goals. After this, we will proceed with competitor analysis, conversion rate optimisation (CRO) audits and backlink audits. You will be kept up to date with detailed monthly updates and reports.

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THE PROBLEM

Differentiation in the Event Planning Services Market

The event planning industry depends on local visibility and trust. Unlike other sectors, where long sales processes allow for brand recognition to build over time, event planners need immediate credibility to secure bookings. A well-optimised website ensures that potential clients find you in local searches and that your business is positioned as a reliable service provider. Online reviews, structured data. And targeted content helps event planners gain an edge in the competition. As search algorithms develop, businesses without a strong SEO foundation risk falling behind, making online visibility an ongoing priority for sustained growth.

THE SOLUTION

Making a Difference in the Event Planning Industry

Ink Digital doesn’t use one-size-fits-all SEO strategies. We analyse your competitors, assess market trends, and create plans that address the challenges of event planners. Our services extend beyond ranking improvements – we focus on increasing qualified leads, enhancing engagement, and maximising conversion rates. From technical SEO audits to local SEO optimisation, we make sure that your business appears in front of the right audience at the right time. With expertise in PPC, social media, and web development, we provide a complete digital strategy to help event planners gain visibility, build trust, and secure more clients.

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Start a project today!

Let’s talk about how we can maximise your ROI from Digital Marketing & SEO Consultancy…

Before & after

Through our bespoke SEO strategies, we have transformed our clients sites in order to increase their traffic as well as conversions. Our job is to help our clients rise above their competitors, and here is a case where we’ve done just that.

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Our SEO Success Stories

We collaborate with businesses who are committed to pushing their business growth further, and are looking to achieve a strong ROI from their SEO. Our team guide them each step of the way to success, and you can see examples of how they have done this below.

126% Increase In Organic Clicks

292 New Keywords In Top 10 Positions

385% Increase In Top 3 Positions

Book a discovery call

If you’re ready for your business to take the next step, book a discovery call with us and we can discuss what would work best for your business.

Why we love to work with B2B Event Planners

With many B2B event planning businesses choosing to make the move online, it can feel difficult to compete amongst those dominating the market.

We are delighted to work alongside great business to business event planning businesses to show them where the gaps are between them and their competitors. Our team will then devise a strategy that aims to bridge these gaps.

Whilst SEO is not an overnight success and it can take a while to see results, it is worth investing in this aspect of digital marketing as the effects will last a long time and be a contributing factor to your success.

B2B Event Planning SEO FAQs

Why Does Your Business to Business Event Planning Business Need An SEO Agency?

An SEO agency can help to boost your B2B event planning business’ online visibility and stand out in your industry. With many B2B event planning businesses now operating online, now is a great time to start investing in SEO for your business.

What Is Ink Digital's Experience With Other B2B Event Planning Companies?

We have worked with a range of B2B event planning companies all across the UK to help them increase their online visibility and reach the next level. As a team we have over 30 years experience in digital marketing and are well equipped to tackle any campaign.

Do B2B Event Planning Businesses Need To Invest In SEO?

As many B2B event planning businesses have made the move online, it is a great time to invest in SEO to ensure that you are standing out from the competition. With a bespoke strategy tailored to your business, we can assist you in increasing your rankings, organic traffic and conversions.

What Type Of SEO Is Best For B2B Event Planning Businesses?

We will create a bespoke SEO strategy for your B2B event planning business that either adopts a national, local or hybrid approach. This will depend on whether your business is a small local B2B event planning company or a larger business to business event planning firm with multiple locations. Based on this, we can then discuss what would work best for your business and generate the best results.

Still have a question?

If your question isn’t answered above, then get in touch!