3 min read
Kasey Wilkinson
Kasey Wilkinson

Why SEO Is So Important In The Travel Industry

Chalk board with a sketch of the world map

SEO, or search engine optimisation, is the process of improving a website so that it is more visible when people use a search engine to search for products or services that the given site offers.

SEO, or search engine optimisation, is the process of improving a website so that it is more visible when people use a search engine to search for products or services that the given site offers.

The higher your business’s search engine rankings are for relevant terms, the likelier you are to gain attention, garner clicks, and attract prospective customers.

SEO is particularly important if you’re working in the travel industry, and here at Mr SEO, we are here to show you why.

What is unique about the travel industry?

The travel industry is one of the fastest growing sectors in the world. Before the COVID-19 pandemic, the industry contributed around 10.3% to global GDP, and is set to reach new heights now that everyone can travel again post-lockdown.

Travel is a wide and competitive sector and comprises lots of different services, ranging from travel agencies and tour operators to cruise organisers.

Travel is also unique in that pretty much all of its products and services can be booked online. Consumers can browse holidays online, pay for accommodation and flights, and even book excursions – you name it.

So, the use of SEO and keywords becomes very important when you’re running a travel company. With so many services and products on the market, it’s important to stand out from your competitors and attract maximum relevant traffic to your site.

Why is SEO important?

To understand the value of SEO, we need to explain it a little more. SEO can be broken down into three categories.

  • Organic search results are the unpaid listings on a search engine results page that a search engine has determined are most relevant, and you can’t pay for your page to rank higher in these.
  • Quality of organic traffic is about improving how relevant the user and their search query is to the content on your website, so that you attract high-quality traffic rather than random traffic.
  • Quantity of organic traffic is about increasing the number of users who reach your site via organic search results.

What does improving SEO do?

SEO is largely about using keywords to direct traffic to a particular page of your site that is more likely to convert.

So, for example, a keyword for your site could be “cheap holiday destinations”, but what may be better for SEO purposes could be “affordable holiday destinations”, and SEO experts like us can help you nuance these.

Well-implemented and effective SEO also leads to increased brand awareness. When someone searches for your optimised keywords on a search engine, the results will likely include your business among the first of the results. The more this happens, the more people are likely to know about your business. Increased brand awareness can then, in turn, fuel increased revenue.

The use of SEO to manipulate keywords is also often a much cheaper form of marketing compared to traditional advertising methods. Plus, the market your site reaches will likely be more worldwide and expansive.

SEO can also be used in tandem with social media marketing, making sure that your advertisements and website can run through social platforms as well as traditional search engines.

How do I improve SEO for my travel company?

Your path to improved SEO is about understanding your customer’s journey, exploring the new and longer keywords that they use, creating a high-quality link profile, and engaging users through social media.

The travel industry is absolutely ripe for the picking when it comes to search engine optimisation, so don’t miss out on this opportunity for your business.

At Mr SEO, we’re experts in improving SEO for travel agencies. Not only do we appreciate how big the travel industry is, but we also recognise how much it can grow with the help of investing in SEO. When you work with Mr SEO, we take away all of your stress and do the hard work for you. We’ll concentrate on growing your online marketplace and optimising your site while you reap the rewards.

We also know that every business has unique goals, so we’ll work with you and your team to understand these goals and how we can create a bespoke strategy to suit them. We’ll work collaboratively to ensure you get the leads you deserve, and we’ll be completely transparent throughout the process.

We’re renowned for our work with travel companies, so you can rest easy knowing you’re in safe hands. Get in touch with our team and book a discovery call today.

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