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seo agency london
seo agency london

SEO Website Migration Service

At Ink Digital, we understand the concerns that come with moving to a new platform, but with our decades of experience, we’re here to make sure that your website migration is smooth and secure. From start to finish, we ensure SEO is integrated at every step to protect your organic traffic and improve site performance.

Our collaborative, results-driven approach has helped businesses achieve seamless migrations without losing their hard-earned rankings. Maintain your brand’s visibility in search engines through our expert services and tailored guidance. Trust Ink Digital to handle your SEO website migration with care, expertise, and transparency.

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What is an SEO Website Migration?

An SEO website migration involves making significant changes while preserving or improving its search engine performance. Whether you’re rebranding, switching platforms, or restructuring your site, this process must be managed carefully to avoid losing valuable organic traffic or damaging your search rankings.

At Ink Digital, we specialise in SEO-led website migration services. Our approach is detailed, ensuring that every element is handled with precision, minimising risk and maximising the potential for improved performance. Here’s how we do it:

Detailed Planning

We start by setting clear goals and creating a step-by-step plan. This includes a full SEO audit of your current site, which helps identify any potential challenges and opportunities before the migration begins.

Creating a Staging Website

Before going live, we build a staging site—a replica of your website—where we test all changes without impacting your live site. This allows us to identify any issues with functionality, design, or SEO elements, ensuring the live migration goes smoothly.

SEO Preservation

A critical part of the migration process is maintaining your site’s existing SEO value. We map old URLs to new ones and implement 301 redirects to prevent broken links and preserve your rankings. We also ensure key on-page SEO elements, such as metadata and structured data, are transferred correctly.

Pre- and Post-Launch Audits

We conduct thorough audits before and after the migration to catch any issues, such as broken pages, missing tags, or incorrect redirects. This process also ensures your site is fully optimized for mobile and that all analytics tools are correctly installed.

Continuous Monitoring

After your website goes live, we closely monitor its performance to ensure everything is working as expected. If any issues arise, we act quickly to resolve them, ensuring a smooth transition for both users and search engines.

SEO Migration Case Study

Don’t just take our word for it, the results speak for themselves. We recently applied our SEO migration framework to successfully transition our website without losing any authority, search rankings, impressions, or clicks. Our expert team followed a precise, step-by-step process to ensure a seamless migration—protecting our organic performance throughout.

From detailed planning and URL mapping to thorough testing and post-launch monitoring, we maintained complete control over the process. This real-world case study demonstrates the reliability of our approach, and how we protect critical SEO elements during a migration. If we can do this for ourselves, imagine the results we can achieve for your business.

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Benefits of SEO Migration

An SEO website migration protects your search rankings, preserves organic traffic, and creates new growth opportunities. At Ink Digital, we ensure your migration is skilfully planned to maintain your site’s authority and visibility, minimising any traffic loss during the process.

Other than safeguarding your current performance, SEO migration can also enhance site speed, fix technical issues, and improve user experience, laying a strong foundation for future growth. At Ink Digital, we’ll handle every detail, ensuring your site emerges stronger and ready for success.

  • We keep you updated throughout the process
  • We ensure all SEO issues are fixed before the migration

The dangers of not considering SEO when migrating

Not considering SEO during a site migration can lead to serious issues, including your search engine rankings and organic traffic plummeting. If the content on your site is not optimised properly or adds no informational value, you can lose site authority, while failing to transfer metadata or update internal links can hurt visibility and user experience.

At Ink Digital, we ensure your migration is seamless and SEO-optimised, protecting your hard-earned traffic and rankings. Our expertise ensures we avoid issues like indexing errors or allowing duplicate content that can confuse search engines, helping you to maintain your brand’s SEO power. Potential issues include:

  • Loss of rankings when search engines fail to properly index the new site
  • Broken links and redirect issues causing 404 errors and harming SEO
  • Duplicate content from improper URL structures, hurting search rankings
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Site Migration SEO Checklist

Migrating a website without proper attention to SEO can result in lost rankings, traffic, and user trust. This checklist will help ensure your SEO efforts are maintained during and after the migration.

Backup Crawl of Existing Website

We run a crawl of your current website using advanced SEO tools, capturing and storing a copy of its content, structure, and metadata for a smooth transition.

Crawl Staging Site

We crawl the staging site to compare its content, structure, and SEO elements (like meta tags, headers, and URLs) with your live website, ensuring everything aligns.

URL Mapping to new URL structure

After crawling both the live and staging sites, we map your existing pages to their new counterparts for seamless redirects.

Develop New Redirect List

Once mapping is complete, we create a detailed redirect list, ensuring all traffic to the old site is correctly routed to the new pages.

Re-map Historical Redirects List

We handle historical redirects to avoid unnecessary redirect chains by re-mapping them directly to their new destinations on the updated website.

Implement 301 Redirects (Permanent Redirects)

With all new and historical redirects mapped, we implement 301 redirects to avoid 404 errors and preserve your SEO authority.

Maintaining Title Structure

To protect your SEO performance, we maintain your title structure. This avoids confusing search engines and helps preserve your keyword rankings post-migration.

Update XML Sitemap

A fresh XML sitemap is crucial post-migration. We’ll generate and update this sitemap, guiding search engines to your new pages.

Domain Change Migration in Search Console

We handle your Google Search Console update, following the correct process to ensure Google recognises your new domain address smoothly.

Set up New Tracking Events / Lead Funnels Within GA4

We configure your new website in Google Analytics and set up any new tracking events or lead funnels to ensure data accuracy after key page changes.

Update Internal Links to Correct New Pages

We update all internal links to ensure they point to the correct new pages, preventing broken links or user frustration.

Updating Canonical URL Structure

To avoid SEO issues, we update all canonical tags to ensure they point to the correct new pages and not the old site.

Update Backlinks where possible

Where possible, we reach out to update backlinks from external sites to reflect your new URLs and maintain your link equity.