SEO Website Migration Service
At Ink Digital, we understand the concerns that come with moving to a new platform, but with our decades of experience, we’re here to make sure that your website migration is smooth and secure. From start to finish, we ensure SEO is integrated at every step to protect your organic traffic and improve site performance.
Our collaborative, results-driven approach has helped businesses achieve seamless migrations without losing their hard-earned rankings. Maintain your brand’s visibility in search engines through our expert services and tailored guidance. Trust Ink Digital to handle your SEO website migration with care, expertise, and transparency.
What is an SEO Website Migration?
An SEO website migration involves making significant changes while preserving or improving its search engine performance. Whether you’re rebranding, switching platforms, or restructuring your site, this process must be managed carefully to avoid losing valuable organic traffic or damaging your search rankings.
At Ink Digital, we specialise in SEO-led website migration services. Our approach is detailed, ensuring that every element is handled with precision, minimising risk and maximising the potential for improved performance. Here’s how we do it:
SEO Migration Case Study
Don’t just take our word for it, the results speak for themselves. We recently applied our SEO migration framework to successfully transition our website without losing any authority, search rankings, impressions, or clicks. Our expert team followed a precise, step-by-step process to ensure a seamless migration—protecting our organic performance throughout.
From detailed planning and URL mapping to thorough testing and post-launch monitoring, we maintained complete control over the process. This real-world case study demonstrates the reliability of our approach, and how we protect critical SEO elements during a migration. If we can do this for ourselves, imagine the results we can achieve for your business.
Benefits of SEO Migration
An SEO website migration protects your search rankings, preserves organic traffic, and creates new growth opportunities. At Ink Digital, we ensure your migration is skilfully planned to maintain your site’s authority and visibility, minimising any traffic loss during the process.
Other than safeguarding your current performance, SEO migration can also enhance site speed, fix technical issues, and improve user experience, laying a strong foundation for future growth. At Ink Digital, we’ll handle every detail, ensuring your site emerges stronger and ready for success.
- We keep you updated throughout the process
- We ensure all SEO issues are fixed before the migration
The dangers of not considering SEO when migrating
Not considering SEO during a site migration can lead to serious issues, including your search engine rankings and organic traffic plummeting. If the content on your site is not optimised properly or adds no informational value, you can lose site authority, while failing to transfer metadata or update internal links can hurt visibility and user experience.
At Ink Digital, we ensure your migration is seamless and SEO-optimised, protecting your hard-earned traffic and rankings. Our expertise ensures we avoid issues like indexing errors or allowing duplicate content that can confuse search engines, helping you to maintain your brand’s SEO power. Potential issues include:
- Loss of rankings when search engines fail to properly index the new site
- Broken links and redirect issues causing 404 errors and harming SEO
- Duplicate content from improper URL structures, hurting search rankings
Site Migration SEO Checklist
Migrating a website without proper attention to SEO can result in lost rankings, traffic, and user trust. This checklist will help ensure your SEO efforts are maintained during and after the migration.
WordPress SEO Website Migrations
As a WordPress website migration agency in London, we aim to help businesses properly prepare before relocating their site. Whether you’re moving your current WordPress site to a new server, switching from another content management system (CMS) to WordPress, or even transitioning from WordPress to a different platform, we make sure your SEO remains intact throughout the process. We ensure your migration is seamless, so you don’t have to worry about losing your position on search rankings.
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At Ink Digital, we understand the complexities of website migrations, particularly when it comes to preserving SEO performance. With over 30 years of experience in digital marketing and SEO, we’ve helped countless businesses navigate these changes without risking their online visibility. Our team is equipped to handle every technical aspect of migration, from ensuring URLs and redirects function correctly, to maintaining site speed and user experience. We work closely with you to understand your site goals and ensure that every detail is modified to your business needs.
We also emphasise the importance of SEO in every migration, making sure your new site is optimised from the ground up. This includes everything from keyword-optimised content and meta tags to image optimisation and mobile responsiveness. Our goal is to deliver a website that functions smoothly and ranks well in search engines, driving traffic and supporting your business growth. If any issues arise, you can count on us to resolve them quickly and efficiently.
When performing a WordPress website migration there are some important steps to follow from start to finish:
Comprehensive SEO Audit
Before starting any migration, we conduct a comprehensive SEO audit to evaluate your current standing and identify opportunities for improvement. We keep you informed at every stage of the migration, so you always know where your site stands and how the process is progressing.
Implementation of 301 Redirects
One of the most crucial elements in a successful website migration is setting up proper 301 redirects. Ink Digital carefully maps out old URLs to their new counterparts, ensuring that visitors and search engines are seamlessly redirected.
Post-Migration Monitoring
After the migration is complete, Ink Digital provides ongoing monitoring to ensure your SEO performance remains intact. They track key metrics such as organic traffic, crawl errors, and keyword rankings, quickly addressing any issues that arise.
Our SEO Website Migrators
Michael, CEO
SEO experience:
I've been working with SEO since I left school over 12 years ago.
Clients managed:
Ocean Holidays, HotelGyms.com & IMO Car Wash
My favourite thing about SEO is:
Seeing growth across our clients businesses and watching them be successful! It's a lot of work to get there so is extremely rewarding to see them rise above competitors.
I specialise in:
Technical SEO, Content Marketing & On-page strategy
I cover the following CMS platforms:
WordPress, Shopfiy & Customer CMS platforms.
Charlie, SEO Manager
SEO experience:
I began my SEO journey as a content apprentice initially, before moving into a role as a fully fledged SEO executive 3 years ago. Since then, I have become an SEO manager.
Clients managed:
Ocean Holidays, ShuttersUp, WingedBoots, Devitt Insurance
My favourite thing about SEO is:
Seeing hard work pay off! Often, SEO can be subjective, and one person's way of approaching something can be different to another's. Trusting a mix of your gut and your experience can be daunting, but seeing it pay off is so rewarding!
I specialise in:
SEO Strategy, URL Structuring, On- Page & "Pain Point" SEO.
I cover the following CMS platforms:
WordPress, Shopfiy & Custom Built CMS platforms.
John, Head Of SEO
SEO experience:
I've been working with SEO since 2003 so I've seen a lot of changes in that time!
Clients managed:
I oversee the whole client base and manage the department operations.
My favourite thing about SEO is:
Seeing how transformational it can be for businesses, as well as how it fits into the wider marketing mix - meaning it's one of the most cost-effective channels.
I specialise in:
SEO strategy and the overall marketing mix.
I cover the following CMS platforms:
WordPress, Shopfiy & Customer CMS platforms.
Ready to migrate your website? Let Ink Digital handle the heavy lifting while keeping your SEO intact. Contact us today to discuss your migration goals.
Book an SEO Migration Call
If you’re ready to talk to us about your website migration, book a call with us now to discuss your requirements.
SEO Website Migrations FAQs
This will be different for each and every business. If you have internal resource, you may want to use this to make the suggested changes. We can, however, make all the changes needed using our internal team here. We have on-page specialist as well as technical SEO specialist changes. We can brief your development team or use ours.
Yes, the SEO audit will include next steps across all 3 different audit types. The keyword sitemap audit will include a sitemap to be implemented by us or your team. The competitor audit will give you actionable next steps to implement across your main keyword segments.
Yes, we as well as SEO audit services, we also offer fully managed SEO services for a range of businesses. Book a discovery call today and find out how we can scale your business!
No, we can support any business in any niche. We will take the time to speak with you initially to ensure we understand your business as best as possible. This will help us create a specific audit that supports your business!
We will audit every page template you have on the website. For example, if you are an eCommerce business with over 5000 products, we would not be able to provide specific keyword research and optimisation for every product, however, we will create templated optimisation that can be used as a default across the website.
Yes, we are experts across all CMS platforms such as WordPress, Shopify & Magento. We are also able to optimise custom websites.
Yes – we offer a range of services for businesses who are looking to migrate their website. We would advise investing in a keyword sitemap audit pre migration so we can look to improve your SEO efforts once you make the jump. SEO should be considered before moving to another website or making big website changes. We would look to create a strategy around pre & post website migration.
We do not offer free automated SEO audits as they do not provide value. Instead we create an audit that is tailored specifically for your business that makes measurable change.
Still have a question?
If your question isn’t answered above, then get in touch!