The Beginnings – Michael Ryan SEO (2019)
It all began in 2019 when I decided to venture into the world of SEO consultancy. With a passion for helping businesses succeed in the digital realm, I established Michael Ryan SEO. My commitment to delivering real results to clients set the foundation for what was to come.
The Rebranding – Mr. SEO (2020)
In 2020, a pivotal moment arrived when I decided to rebrand the company to Mr. SEO. This transition was driven by a desire to expand and to represent a broader range of digital marketing services. Mr. SEO quickly established itself as the go-to SEO agency in Essex, securing the top spot on Google for relevant search terms.
Growth and Expansion
A significant milestone in our journey was the recruitment of Charlie Clayton as an apprentice in December 2020. Over the years, Charlie’s dedication and expertise grew, leading him to the position of SEO manager. This exemplifies our commitment to nurturing talent from within.
The Birth of Ink Digital (September 2023)
Fast forward to September 2023, and a new era began with the rebranding to Ink Digital. This decision was not taken lightly but was motivated by several factors, including the desire to convey a deeper brand meaning.
A Deeper Brand Identity
The name “Ink Digital” was chosen with careful consideration. Ink represents permanence, a quality that reflects our dedication to creating lasting digital solutions for our clients. This commitment to “digital permanence” aligns seamlessly with our mission and values.
Expanding Services
With the rebrand, Ink Digital has broadened its range of services, going beyond SEO to offer a holistic approach to digital marketing. This ensures that clients receive comprehensive solutions to meet their evolving needs, including PPC (Pay-Per-Click) campaigns and website design. These additions complement our core services and provide clients with a one-stop solution for all their digital marketing needs.
Showcasing Streamlined Processes
One of the key reasons for the rebrand was to showcase our streamlined processes. Ink Digital has perfected its workflow over the years, ensuring efficiency and effectiveness in every project. This commitment to process excellence allows our clients to experience smoother, more predictable, and ultimately more successful campaigns.
Results as a Team
Another important factor was the desire to showcase results as a team, rather than solely attributing them to me. Ink Digital takes pride in its collaborative efforts, with every team member contributing their unique skills and expertise. A prime example of our teamwork is the SEO campaign led by Kasey Wilkinson, a Senior SEO Executive, for Arctic Direct. This case study is a testament to our ability to achieve outstanding results as a cohesive unit.
Building on Past Success
While the name has changed, the core principles of excellence, transparency, and delivering results remain unchanged. Ink Digital builds upon the strong foundation laid by Mr. SEO, with a renewed vision and vigor.
In conclusion, our journey from Mr. SEO to Ink Digital is a testament to our resilience, adaptability, and commitment to delivering value to our clients. With a deeper brand identity, an expanded range of services including PPC and website design, streamlined processes, and a focus on teamwork, Ink Digital is poised for even greater success in the digital marketing arena. Our story is a shining example of how innovation and transformation can lead to digital permanence.
To learn more about our SEO services, please get in contact!
