Policy Powerhouse is a fast-growing, digital-first insurer for holiday-let, Airbnb and unoccupied properties. Their product team had built a compelling offer; they simply needed an extra push to translate that strength into search visibility. Ink Digital was engaged to sharpen their SEO, widen discoverability and convert interest into qualified enquiries in time for the summer renewal rush.
Outperform legacy insurers for high-intent phrases such as “holiday-let insurance” and “Airbnb public-liability cover”, capturing users ready to compare quotes and safeguarding long-tail opportunities that reveal purchase motives. Progress would be tracked through visibility scores and top-five rankings across 390+ non-brand keywords.
Transform ranking gains into measurable business value by increasing quote-form submissions on key product pages and strengthening the micro-conversions that feed the sales pipeline, from click-to-call to live-chat triggers.
Embed E-E-A-T principles across content, schema and site architecture so Policy Powerhouse can sustain authority in Google’s insurance vertical and weather future algorithm updates without losing momentum.
Ink Digital delivered a 90-day, data-driven roadmap. We began with a keyword and competitor gap analysis, aligning every priority term to refreshed product and FAQ pages. A technical audit fixed an indexing issue, optimised Core Web Vitals and implemented structured data for FAQs, reviews and authors. Content specialists rewrote core pages for clarity and compliance, while CRO analysts resized intrusive banners, refined CTAs and added trust markers. An internal-linking overhaul and author-bio project further strengthened topical authority. All recommendations were timed around peak search demand to secure early wins.
Despite a solid product, Policy Powerhouse’s site suffered from fragmented content, missing schema and duplicate internal paths; search impressions hovered around 480 a day, and an indexing glitch suppressed new pages. Competitors with heavier publishing schedules were overtaking for lucrative holiday-let terms.
By sprint’s end every product hub carried targeted H1s, FAQ schema and contextual links. The indexing issue was cleared, lifting daily impressions above 3,600. Author pages, richer testimonials and speed gains tightened E-E-A-T, and refined CTAs channelled visitors straight into quote forms.
Increase in desktop keyword visibility.
Increase in non-branded impressions.
Policy Powerhouse already had a standout insurance proposition; they simply needed specialist SEO push. Ink Digital’s combination of forensic audits, intent-led content and CRO translated that potential into concrete search dominance and a five-fold rise in quote enquiries. When your team needs the same confident leap from visibility to revenue, we’re ready to engineer it.
Book a call with one of our SEO specialists today to get an insight into how our digital marketing services can help propel your business growth.
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