Event Rhino is a luxury photo booth hire company serving high-end events across the UK. They had strong products and social proof but needed an SEO push to win more non-branded demand, tighten technical foundations, and scale local discovery in London and Luton – without inflating acquisition costs.
Capture page-one positions for terms like “photo booth hire”, “360 photo booth London”, and “AI photo booth”, ensuring buyers find Event Rhino at the moment of need and progress to enquiry with minimal friction.
Increase non-branded visibility and turn that into meaningful actions, more form submissions and booked events, by strengthening relevance, internal linking, and page experience across core service pages.
Lift Google Business Profile interactions for London and Luton – clicks, calls, directions – so local, ready-to-book customers choose Event Rhino over national directories and aggregator sites.
We executed a data-driven SEO plan built on monthly technical reviews (Search Console, Bing Webmaster Tools, SEMrush), an internal linking audit to redistribute relevance, and an AI Overview targeting approach to future-proof visibility. We created targeted content for Prom Photo Booth Hire and Trade Show Photo Booth Hire, and ran a Glambot competitive analysis to refine metadata, headings, duplication, and Core Web Vitals priorities.
Event Rhino had a solid brand but inconsistent coverage across commercial queries. Internal linking and technical issues limited equity flow, and service pages weren’t fully aligned to emerging SERP features or AI surfaces. Local profiles had headroom for higher intent actions.
Visibility and demand scaled together. Keyword visibility rose 4%, with a 350% lift in top-3 rankings, 225% lift in positions 4–10, and 1,850% more SERP features. Organic users grew 26% year-on-year (new users +24%, returning +56%), sessions +36%. Key events increased 18% and form submissions +64%. Non-branded impressions rose 135% and clicks +46%. Local actions surged across both GBPs.
Increase in Non-Branded Google Search Impressions YoY
Increase in Top-3 Keyword Rankings
For Event Rhino, disciplined technical hygiene, precise internal linking, and intent-led content turned visibility into enquiries – nationally and locally. The sprint outperformed larger competitors and strengthened non-branded authority, with conversion gains to match. If you’re ready to grow high-intent traffic and real bookings, our SEO specialists will build a pragmatic plan that fits your resources and delivers measurable impact.
Book a call with one of our SEO specialists today to get an insight into how our digital marketing services can help propel your business growth.
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