Connect Management is a London-based social-media management agency that excels at growing audiences on TikTok, Instagram and LinkedIn. Despite a strong referral pipeline, their website attracted minimal organic traffic and relied on branded searches alone. They asked Ink Digital for the extra SEO horsepower needed to turn high-intent “social-media management” and “content calendar agency” searches into qualified leads while keeping their vibrant brand front-and-centre.
Expand visibility beyond brand terms by ranking for service-led keywords such as “UK social media management agency” and “TikTok content strategy”.
Increase organic impressions, clicks and session depth from decision-makers at SMEs and in-house marketing teams looking to outsource social content.
Position the site as a thought leader with technically sound pages, opinion-led resources and proof of results, so prospects feel confident short-listing Connect Management within one visit.
Ink Digital deployed a three-pillar sprint: Technical Foundations, Content Relevance and Authority Signals. We fixed crawl traps, optimised Core Web Vitals and implemented a scalable URL taxonomy aligned to service, platform and sector. Parallel keyword research mapped 120 high-intent phrases to refreshed landing pages and a new insights hub answering buyer questions. Finally, we executed a focused digital PR campaign, earning placements in marketing, SaaS and creative publications to build topical authority and diversify backlink profiles.
The site indexed fewer than 80 URLs, loaded slowly on mobile and shared overlapping H1/H2 tags that confused crawlers. Only five keywords ranked on page one – none above position 7 – so organic sessions averaged fewer than 200 per month.
Within 12 weeks, we relaunched lean, schema-enhanced templates, removed duplicate meta data and introduced platform-specific pillar pages. Internal linking funnels now guide visitors from educational blogs to service CTAs in two clicks. Concurrent PR wins from The Drum and Creative Boom boosted Domain Rating by 6 points, cementing the site’s new thematic authority.
Increase in Organic Impressions
Increase in Organic Clicks from High-Intent Keywords
Connect Management’s first sprint shows what rigorous, audience-first SEO can achieve: solid technical ground, content that answers real questions and authority validated by the wider marketing community. The same repeatable methodology – data-led audits, precision keyword mapping and quality link acquisition – underpins every Ink Digital engagement, giving B2B teams a dependable partner for sustainable, profitable search growth.
Ready to unlock similar gains? Let’s start with a no-obligation growth audit today.
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