“We have been working together for a number of months now and started seeing ROI in month one. The guys really know their stuff, the communication is always on point and they have built a strategy that is in line with our goals. What Ink Digital does is completely results orientated and we are looking forward to further developing the relationship!”
Car Finance Genie are a car finance company based in Essex. Their mission is to remove all of the hassle and stress from the process of finding a car and securing finance. Car Finance Genie successfully simplifies a process that can be daunting and confusing for many. However, they felt their business wasn’t reaching its full potential through organic search and so came to us to assist them.
Car Finance Genie came to our SEO team with the intention of increasing the amount of leads the business was generating through search. The client was looking to increase targeted traffic that would improve engagement on the website.
More specifically, they wanted to focus on effectively increasing the amount of car finance applications they received through the website, whether that be on a desktop or mobile version.
We were also briefed with increasing the conversion rate of users across the website to maximise leads we was generating from our SEO efforts.
The strategy started with meticulous keyword research. This enabled us to understand firstly what potentially customers were searching for regarding car finance.
We used our findings from our in-depth keyword research to build out an optimised keyword sitemap which we then passed to our content team.
We then conducted competitor research to understand what semantic content topics would provide the best benefit for SEO purpose and more importantly, the user. This approach allowed us to have a fantastic understanding of our organic challengers and therefore how we can stay one step ahead of the game.
Our teams worked closely together to achieve the best results for their respective channels. The CRO team advised the web development team what kind of designs, widgets and features would push conversions over the line. One of these designs was the placement of car finance application forms on various pages for Car Finance Genie.
After 6 months, we have seen an average keyword position increase of 16.5.
After just 5 months, we have seen a 146% increase in organic finance applications.
Car Finance Genie saw an incredible 231.24% increase in organic traffic. Considering we only began working together in July of 2020, this is an incredible rate of growth that highlights just how successful our campaign strategy is.
Car Finance Genie saw an amazing 127.34% uplift in their conversion rate.
Book a call with one of our SEO specialists today to get an insight into how our digital marketing services can help propel your business growth.
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