We’re pleased to share some exciting news! Ink Digital has been shortlisted for two categories at the UK Search Awards 2025. Our nominations include Best Use of Search (Travel/Leisure) for the work we delivered with Girls’ Guide to the World and Best Use of Search – B2B (Small) for our partnership with Gamma.
The UK Search Awards highlight campaigns that demonstrate clear thinking, rigorous execution and measurable performance. They recognise outcomes that genuinely move businesses forward, not just work that looks good in a case study. Being shortlisted alongside the UK’s top agencies is a moment we’re proud of, but more importantly, it reinforces that our approach (grounded in insight, collaboration and dependable delivery) consistently drives long-term success.
We build strategies that are transparent, easy to understand and focused on real impact. We don’t chase trends or rely on guesswork. Instead, we listen carefully, analyse properly and design campaigns that help businesses grow sustainably. These nominations are the result of that commitment in action.
Who We Are at Ink Digital
Ink Digital was founded in 2019 with a goal to make SEO straightforward, honest and genuinely useful for the businesses we work with. From day one, our CEO, Michael Ryan, built the agency on the belief that clients deserve transparency, not complications. That belief guides everything we do.
We’re a London-based SEO and digital marketing agency working with ambitious organisations across sectors including travel, telecoms, B2B services, education, eCommerce and more. While our clients operate in diverse industries, they all want the same thing – confidence that their marketing activity is really working.
We speak plainly, act decisively and focus on what helps our clients achieve meaningful performance gains. It’s an approach our clients tell us feels refreshing, practical and easy to trust.
Campaign Spotlight: Gamma – Reinventing Organic Growth
When Gamma Group, a major player in the B2B telecoms industry, migrated from gamma.co.uk to gammagroup.co, the business experienced an immediate and significant drop in search visibility. Overnight, branded queries fell, traffic dropped and critical service pages lost ground.
Website migrations always carry risk, even when handled carefully. In Gamma’s case, the impact was sharp enough that the business needed fast stabilisation followed by long-term rebuilding. Our objective was simple to define but complex to deliver: restore visibility, recover rankings and build a stronger foundation for future growth.
Key Outcomes
- +9.5% increase in keyword visibility across all tracked terms
- 70% increase in non-brand sessions
- #1 rankings restored for high-intent searches including gamma broadband and gamma careers
- 50% year-on-year growth in impressions – their highest on record
We began with a technical audit to map out missed redirects, lost URLs and gaps in content reinstatement. Once the critical fixes were in place, we rebuilt the information architecture, improved metadata and reintroduced key content assets designed to restore Gamma’s authority. As the site stabilised, we shifted focus to sustained growth, ensuring Gamma could compete effectively in its core commercial categories.
Jamie, the account manager leading the project, sums up what an honour it has been to be nominated, and be trusted by the Gamma team:
“We’re absolutely ecstatic to be nominated for the UK Search Awards. Huge thanks to Gamma for trusting us to revitalise their digital presence. It was an incredible collaboration, and we’re proud to have helped get things back on track.”
This campaign is a strong example of how structured thinking, consistent execution and open collaboration can turn a challenging situation into a long-term success story.
Campaign Spotlight: Girls’ Guide to the World – Empowering Women Through Search
Girls’ Guide to the World approached us with a clear ambition: become the most trusted voice in women-only travel. Their challenge was visibility. Larger, established brands dominated the search landscape, making it difficult for them to reach an audience that was actively looking for content tailored to their needs.
Our approach focused on the user. Women searching for solo or group travel often start with questions about safety, confidence and personal relevance. Instead of broad travel content, we built a strategy rooted in empathy, addressing the concerns and motivations that mattered most to their audience.
Key Outcomes
- Keyword visibility climbed from 0.9% to 39%
- Monthly conversions increased from 135 to 286
- Organic revenue grew by almost $300,000 year-on-year
- The brand became a recognised authority in women-only travel
We developed age-specific travel guides, solo safety content and destination insights tailored to different life stages. This wasn’t about chasing keywords; it was about meeting the audience where they were and building trust through content that answered their questions with clarity and depth.
The results show the power of audience-first SEO: when content reflects real people’s needs, growth follows naturally.
What This Shortlisting Means for Us
Being shortlisted means a lot – not only because of the recognition, but because of what it represents. These nominations show that our principles are working in practice: clear communication, disciplined execution, strong collaboration and decisions grounded in data.
As Mike says often:
“The awards celebrate campaigns that deliver real impact through search, and that’s exactly what we aim to do every day.”
Awards are not our goal. They’re a byproduct of doing work that genuinely helps businesses grow. We care more about stable rankings, sustainable traffic and meaningful results than trophies, but moments like this remind us that doing things properly will always be recognised.
Looking Ahead
The UK Search Awards set a high benchmark for excellence in the industry. Being shortlisted motivates us to keep improving, whether that’s by refining our processes, sharpening our insights and delivering even more value for our clients.
Whether we win or not, our mission stays the same: help businesses grow through clear, data-driven, collaborative SEO that delivers results they can rely on.
We’ll continue sharing insights, results and learnings openly. And if you’re looking to strengthen your search strategy or want a partner who communicates with clarity and delivers with precision, we’re ready to help.
Final Thoughts
A sincere thank you to the UK Search Awards judges for recognising our work. And an even bigger thank you to our clients for trusting us with their brands and their ambitions.
To the teams at Gamma and Girls’ Guide to the World, these nominations are as much yours as they are ours. Your openness, collaboration and drive made these campaigns what they are.
Here’s to what we’ve achieved together – and to what comes next.
