Vorboss provides ultra-fast business connectivity across London, now complemented by managed IT and cybersecurity. They had a strong proposition and brand momentum, but needed an expert push to grow non-branded search demand, tighten on-site conversion paths, and outpace larger incumbents across high-intent service terms.
Capture top-of-page positions for commercial connectivity, failover, and SME queries; expand coverage into new service lines (e.g., DDoS protection, Cloud Connect, Managed Failover, Direct Internet, Diverse Lines) with rigorous keyword research and competitor mapping.
Turn Google Business Profile into a consistent demand driver by improving discoverability and actions (website clicks, calls, directions) from buyers searching in-market across London.
Raise click-through on key pages via title/meta refinement, internal linking and FAQ expansion; reduce friction with CRO fixes to CTAs, navigation, and content depth so more qualified visitors convert.
We combined technical rigour with targeted content and CRO. Monthly technical reviews across GSC, Bing, SEMrush and Screaming Frog surfaced 404s, redirect chains and speed issues for prioritised fixes. We built keyword sitemaps for new services, produced recurring content briefs, expanded FAQs around real customer questions, and executed CTR optimisation on core pages. A structured CRO audit informed stronger CTAs, clearer navigation and internal linking. Local SEO improvements lifted the Google Business Profile to drive actions from nearby buyers.
Non-branded visibility lagged behind the strength of the proposition. Key pages were under-optimised for search intent, CTR opportunities were being missed, and UX friction (weak CTAs, vague navigation, slow loads) suppressed engagement below the fold.
High-value keywords surged into the top results (several by 90+ places), local actions jumped, and sessions and engaged sessions rose meaningfully outside London. Competitor share moved in the right direction, with Vorboss posting the fastest growth rate across small-business internet terms.
Up to +97 positions into top results for commercial and SME queries, e.g. “commercial internet services” (now #3, +97), “internet for small business” (#3, +97), “business internet failover solutions” (#5, +95). Multiple #1–#2 rankings secured, including “direct internet service provider”.
389k impressions and 5.4k clicks (1 Mar–31 May 2025). Non-branded impressions +286% YoY; vs previous period, impressions +32% and clicks +18%.
For Vorboss, the combination of disciplined technical SEO, precise keyword targeting across new services, CRO-led page improvements, and local optimisation unlocked rapid gains in the areas that matter: high-intent rankings, actionable traffic, and competitor share. If you’re a B2B team seeking predictable, compounding organic growth, let’s map a sprint plan against your revenue goals and deliver the same clarity, pace and results. Book a strategy call with Ink Digital.
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