Be.EV is a fast-growing, publicly accessible EV charging network founded in Greater Manchester and now operating nationwide. With 800+ bays today and plans for 1,600 by the end of 2025, the team wanted an extra push on organic growth, specifically, stronger non-brand coverage, better local visibility at scale, and cleaner user journeys that convert consistently.
Capture “near me”, charger-type and generic EV charging terms across the UK, reducing reliance on branded demand and winning more journeys from drivers searching in the moment. Prioritise terms that reflect rapid/ultra-rapid intent and real-world charging needs across sectors and locations.
Systematically optimise Google Business Profiles (GBP) with accurate products (charger types), structured citations, and priority-location focus to improve Map Pack visibility and click-throughs, while laying foundations for continuous network expansion.
Lift CTR and conversions by addressing UX friction (dead clicks, cookie prompts, low-visibility CTAs), aligning metadata to intent, and prioritising lead paths such as app taps and form submissions to evidence commercial impact.
We built a B2B-ready keyword sitemap and sector structure, mapping search intent to pages that serve commercial and community use cases. In parallel, we ran technical audits to fix crawlability and indexing gaps, and a CTR analysis to refresh titles/descriptions for high-impression, low-CTR queries. Locally, we standardised GBP product sets and rolled out citation campaigns to boost authority. A light CRO audit then surfaced blockers, cookie overlays and buried CTAs, informing quick-win UX changes and a prioritised backlog for engineering and content.
Organic exposure leaned too heavily on brand; indexing issues and thin intent-matching limited reach on generic terms. GBPs varied by location, suppressing Map Pack consistency. User journeys showed quick-backs and dead clicks, with cookie prompts obscuring content and app CTAs placed too low to capture attention.
Keyword visibility rose 40%, driven by rapid gains in core generics and charger-type terms: “ultra rapid chargers near me” jumped +83 positions (now #17); “ev fast chargers near me” improved +44 (now #18); “ev charging station” reached #6 (+22). Non-brand clicks tripled (458 → 1.38K), while year-on-year impressions rose 89% and clicks 40%. Organic users increased 15% period-on-period (13,606 vs 11,533). App button taps grew to 913 (from 691) and form submissions to 179 (from 169). We also closed the monitored keyword-visibility gap on Pod Point and delivered strong YoY GBP gains, including +128% website clicks (1,124 vs 492).
Overall keyword visibility, with major uplifts across EV generics and charger-type terms.
Non-brand clicks 3× signalling healthier demand capture beyond brand.
Be.EV needed scalable, intent-led growth across both national search and thousands of local moments. By rebuilding the keyword architecture, tightening technical fundamentals, standardising local presence and removing CRO friction, we delivered measurable gains where it counts – on non-brand discovery, local clicks and real conversions. If you’re ready to grow qualified organic demand without the noise, request a short discovery call, and we’ll map a bespoke, sector-ready SEO plan for your team.
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