Copilot SEO Agency
Microsoft Copilot is now built into Windows, Bing and Microsoft 365. That means your customers can ask questions about your services directly from the tools they use every day. Copilot optimisation helps your brand show up in those answers.
We strengthen your visibility across Bing and Microsoft’s ecosystem, so Copilot has a clear reason to recommend your content.
TRUSTED BY THE UK'S FASTEST GROWING COMPANIES
Bing and Copilot SEO
Improving your visibility where Copilot looks
Copilot leans heavily on Bing and other trusted sources. We optimise your site for Bing search, making sure technical, on page and off site signals are strong. That gives Copilot better content to use when it needs to respond to a user.
- Audit your Bing performance and indexation
- Fix technical issues that affect Bingbot
- Optimise content for key Copilot style queries
- Align metadata and on page copy to real questions
Copilot insights
Understanding how your audience uses Copilot
We look at where Copilot naturally fits into your customers’ workflows, especially in B2B and professional settings. That insight shapes the queries we optimise for and the content we prioritise.
How we use ChatGPT in your campaigns
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Research and planning questions
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Tool and vendor comparisons
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How to and troubleshooting queries
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Recurring tasks inside Microsoft 365
AI Optimisation Service
Optimising for AI assistance inside Microsoft 365
When buyers start research inside Excel, Word or Outlook using Copilot, they are often further along the journey. We help you create content that answers complex questions clearly, so Copilot can introduce your brand at the right moment.
What entity optimisation improves
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Knowledge panel accuracy and consistency
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Eligibility for rich results and snippets
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THE SOLUTION:
Make Copilot part of your search strategy
Ignoring Copilot means ignoring a growing chunk of B2B research. We fold Copilot optimisation into your existing SEO and content plans, so you can test, learn and adapt without overcommitting.
Why choose Ink Digital for Copilot Optimisation
Search coverage across Google and Bing
We do not treat Bing as an afterthought. Your Copilot work benefits from our broader experience across multiple search engines.
Strong B2B focus
If your buyers live in Microsoft 365, we understand how to support those longer, multi step journeys.
Technical and content blend
We handle the technical tweaks that Bing needs, plus the content and entity work Copilot relies on.
Part of your AI SEO cluster
Copilot optimisation slots neatly alongside LLM Optimisation and Answer Engine Optimisation.
An award winning process
We provide you with a simple process to ensure that your campaign gets up and running in the most efficient way.
Discovery Call
Book a discovery call with our director and founder Mike to discuss your needs and goals for your SEO campaign. He will design and recommend the best package for you based on what you want to achieve with your business, and to ensure we are the perfect SEO agency in Essex for you.
Keyword Research
We will then conduct our keyword research where we will discover the search for your services and products. This is a vital stage in the process as we are building out a campaign that generates the results you want. Drawing on our experience, we will make recommendations on the best keyword strategy for your business.
Presenting Strategy
Once we have our keyword strategy ready, we will host a call with you to take you through how we’re going to achieve your business goals and drive growth in an efficient way. We are also happy to come and visit your business in person!
Campaign Execution
After we have presented our strategy to you, and you’re happy to go ahead, we will get started on executing the campaign. Initially, we will implement the sitemap and track all the keywords we want to target before we get into competitor analysis, CRO audits and backlink audits. With our monthly updates and reports, you will always be kept up to date with your campaign.
AI SEO SERVICES
Copilot insights that improve every campaign
The questions people ask Copilot can inspire smarter ad copy, better landing pages and stronger sales enablement content. We share those insights with your wider digital marketing and sales teams so you get value beyond SEO.
Copilot FAQs
Bing SEO is a big part of it, but not the whole story. We also consider how users behave inside Microsoft 365 and what information Copilot needs to feel confident recommending you.
You rarely need entirely separate content. It is more about adjusting existing pages and filling gaps so they line up with Copilot style queries.
It depends on your audience. B2B and service based businesses often see the most impact, but some B2C sectors such as travel or finance can also benefit.
Direct tracking is limited, so we look at Bing visibility, brand searches, on site behaviour and feedback from your teams about how prospects found you.
Still have a question?
If your question isn’t answered above, then get in touch!