Entity Optimisation Agency
Search is moving from simple keywords to entities. Search engines and AI assistants increasingly care about who you are, what you do and how everything connects. Our entity optimisation service makes your brand easy for algorithms to understand, so you are seen as a trusted, authoritative choice.
Working alongside your wider SEO services and AI & GEO SEO strategy, we strengthen the signals that sit behind your content. That means clearer visibility across organic search, AI Overviews and AI assistants.
TRUSTED BY THE UK'S FASTEST GROWING COMPANIES
Entity led SEO
Defining your brand for search and AI
Entity optimisation is about giving search engines a complete, consistent picture of your brand. We map out the core entities that matter to you such as your organisation, services, people, locations and products.
From there we align your content, schema and internal links so those entities are clearly defined and tightly connected. This helps Google, Bing and AI assistants understand exactly what you offer and which searches you should appear for.
- Audit how your brand currently appears in search
- Map out key entities and relationships
- Fix gaps and conflicts in your online footprint
- Build a stronger foundation for AI focussed SEO
Entity Insights
Using entities to guide content and SEO
Once your entities are clear, they become a simple way to organise your entire SEO strategy. We use them to shape your navigation, content clusters and internal links so everything supports the same story.
This gives you a site that feels intuitive to users while quietly telling search engines that you are the authority on specific topics.
What entity optimisation improves
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Knowledge panel accuracy and consistency
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Eligibility for rich results and snippets
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How AI assistants describe your business
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The way topical hubs and service pages connect
Entity focussed AI SEO
Optimising entities for generative AI search
Generative AI systems are built on structured, well connected information. If your entities are unclear or inconsistent, they are less likely to surface your brand in AI generated answers.
We combine entity mapping, schema and content structure so AI tools can confidently connect your brand with the problems you solve. That supports everything from AI Overviews to answer engines and voice search.
THE SOLUTION:
Embrace entity optimisation before your competitors do
Entity work is not a quick win, it is a long term asset. Brands that get this right early will find it much easier to adapt to future changes in AI search. Those that ignore it will be constantly chasing visibility.
At Ink Digital, we help you build a practical entity optimisation roadmap that slots into your existing SEO and content plans, without overwhelming your team.
Why choose Ink Digital as your Entity Optimisation Agency?
We combine hands on SEO experience with a clear, straightforward approach to entity work.
Clear strategy, not jargon
Entity optimisation can sound academic. We keep it simple, showing you how entities affect real rankings, enquiries and revenue, not just diagrams.
Integrated with your SEO
We build entity work into your existing Award-Winning SEO Services, technical work and content roadmap rather than treating it as a separate project.
Technical and content expertise
Our team cover both schema and on page content, so the technical structure and the words on the page work together rather than pulling in different directions.
Tailored to your sector
Whether you are in travel, fashion or B2B, we shape entities around the language your customers actually use, backed up by insights from your Industries work.
An award winning process
We provide you with a simple process to ensure that your campaign gets up and running in the most efficient way.
Discovery Call
Book a discovery call with our director and founder Mike to discuss your needs and goals for your SEO campaign. He will design and recommend the best package for you based on what you want to achieve with your business, and to ensure we are the perfect SEO agency in Essex for you.
Keyword Research
We will then conduct our keyword research where we will discover the search for your services and products. This is a vital stage in the process as we are building out a campaign that generates the results you want. Drawing on our experience, we will make recommendations on the best keyword strategy for your business.
Presenting Strategy
Once we have our keyword strategy ready, we will host a call with you to take you through how we’re going to achieve your business goals and drive growth in an efficient way. We are also happy to come and visit your business in person!
Campaign Execution
After we have presented our strategy to you, and you’re happy to go ahead, we will get started on executing the campaign. Initially, we will implement the sitemap and track all the keywords we want to target before we get into competitor analysis, CRO audits and backlink audits. With our monthly updates and reports, you will always be kept up to date with your campaign.
AI SEO SERVICES
Entity optimisation that powers every campaign
When your entities are in good shape, every channel benefits. SEO becomes easier to scale, AI assistants are more likely to reference you and even paid campaigns land on clearer, more focused pages.
We join the dots between entity work, PPC and CRO, so your investment in structure translates into performance.
Entity optimisation FAQs
An entity is a clearly defined thing such as a brand, person, product, place or concept. Search engines use entities to understand how information is connected. The better you define the entities that matter to your business, the easier it is for algorithms to know when to show you.
If you are in a competitive space, yes. Entity optimisation strengthens everything you already do in SEO. It makes your content easier to categorise, supports rich results and gives AI systems more confidence when referencing your brand.
You can see small wins quite quickly, for example clearer knowledge panels or better use of schema. The bigger impact comes over time as search engines re-crawl your site and connect the dots between your entities, content and off site signals.
Not at all. Smaller brands can see a big benefit because entities help you punch above your weight. When your information is clearer and better structured than bigger competitors, search engines have a strong reason to trust and surface you.
Still have a question?
If your question isn’t answered above, then get in touch!