Enhance Me Training Academy is a leading aesthetics and facials training provider. With proven UK demand, they wanted to accelerate non-branded growth and launch into the US without fragmenting equity or sacrificing conversion quality. They had the content and credibility; they needed a focused, technical push to scale discoverability and turn intent into course purchases.
Stand up a US subdirectory with the right technical foundations, keyword mapping and internal links, so courses rank for commercial queries such as chemical peels, dermaplaning and microneedling – fast, reliably, and in a way that compounds month on month.
Consolidate UK leadership by increasing top-10 coverage across priority courses and improving click-through from SERP features, while keeping competitors at bay on both desktop and mobile.
Translate fresh visibility into revenue: improve add-to-cart, checkout start and enquiry actions, and use content + UX to cross-sell/upsell bundles and advanced courses without adding friction.
We built the US subdirectory from the ground up: keyword research, SEO-led sitemap, technical setup, and internal linking to distribute authority efficiently. A competitor audit informed copy, terminology and Core Web Vitals priorities. We created a long-form content calendar (question hubs, treatment guides) and a cross-sell/upsell plan spanning promos, cart enhancements and deal mechanics. We also aligned pages for AI Overviews by deepening expertise signals, schema and structured clarity.
The brand had strong UK equity but patchy international visibility. Commercial terms in the US were under-served, internal linking needed direction, and on-site sales mechanics missed chances to increase AOV. SERP behaviour was shifting towards AI Overviews, lowering legacy CTR for generic queries.
The US launched cleanly and scaled quickly: a 274% increase in ranking keywords, with breakout gains such as chemical peel online course to position 7 (+93), and acne facial course to position 12 (+88). In May 2025 vs May 2024, US users rose +110%, sessions +100%, and new users +111%; add-to-cart +32%, begin checkout +224%. UK leadership strengthened: +90% ranking keywords all-time, 160 more top-10 terms, and top market visibility on both mobile and desktop.
Increase in US ranking keywords after launching the subdirectory
Increase in daily UK impressions over six months
This programme paired clean international architecture with intent-first content and conversion design. The outcome: rapid US traction, reinforced UK dominance, and measurable movement down-funnel. If you’re aiming to grow non-branded demand and turn search into revenue, we’ll map a sprint plan that fits your resources and proves impact in weeks, not quarters.
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