At Ink Digital we are a rapidly growing start-up digital marketing agency specialising in SEO.
The Head of SEO role is perfect for anyone looking to use their experience and a build an SEO team, with this role combining both an internal and external focus. The internal focus requires you to manage and develop a growing team while developing our SEO process and procedures to make the business run smoothly and successfully. The external focus requires you to work with a range of existing customers and identify potential new customers. You will be working closely with the founder & CEO of Ink Digital, Michael, and will be making decisions that affect how the business progresses.
Ultimately what you bring to the role will ensure our customers have a first-class customer experience from start to finish, and our employees enjoy coming to work every day.
As a small business, we are flexible in how we approach our work and encourage employee skill development and ensure they have a say on how we take the business forward.
Job Details
Core duties of the Head of SEO
The successful candidate will be expected to:
- Line manage and develop the wider SEO team through training and liaising with the Founder and Head of Digital on recruitment
- Project manage larger client projects
- Support new business pitches and discovery calls
- Establish partnerships with other agency outlets
- Work alongside the team on development of monthly SEO reports
- Develop and improve SEO processes and seamless onboarding for customers
- Build SEO strategies for clients
- Implement SEO strategy working alongside content and outreach team
- Work with the internal developer and client development teams
- Use SEO tools such as SEM Rush, Google Analytics, Google Search Console & Majestic SEO
- Build reports highlighting on-site/technical issues using tools such as Screaming Frog
- Implement technical SEO changes
- Implement optimisation changes through a range of CMS platforms
- Work through results with clients via a call or in a meeting
- Keep up to date with digital marketing trends
- Manage a content team & outreach team from a training perspective
- Implement link building & content marketing tactics
The ideal Head of SEO
This role is hands-on, and you will be expected to be visible and in the office. The successful candidate will demonstrate the following skills and attributes:
- Confident communicator (written and verbal) with the ability to explain complex problems and solutions in layman’s terms
- A passion for excellent customer service
- A genuine interest in people and their wellbeing
- Experience of business development including attending pitches and spotting opportunities
- Experience of working in an SEO agency in a SEO lead role
- Strong at technical SEO and overall SEO strategy
- Strong understanding of on-site SEO, SEO content and link building
- Managing various large projects and clients (£5k+ p/m on SEO)
- Leading or participating in commercial conversations with clients
- Strong experience with SEM Rush & Screaming Frog
- Strong experience using WordPress or Shopify
- Strong experience using Google Analytics (UA or GA4)
- A positive “can do” attitude – able to motivate yourself and others around you
- An eagerness to learn and improve within the role and to encourage others to do the same
- An understanding of CRO is a bonus but not essential
- Understanding of other digital channels is a bonus but not essential
- International SEO experience is a bonus but not essential
ABOUT YOU:
- Proactive approach to actively develop activity on accounts
- You are inquisitive and have the desire to learn more
- You want to show accountability and take ownership in a role
- Enthusiastic and willing to go above and beyond
- A team player
- Passion for SEO
Benefits and additional information
- Choose your working hours (8:30am-5pm or 9am to 5:30pm)
- Summer working hours
- 3 days in the office and 2 days WFH (flexibility offered throughout)
- Yearly summer & Christmas party
- Excellent ongoing training
- Rapid career progression
- A very friendly and extremely supportive team and work environment
- Office closed over Christmas (in addition to holiday)
- 5 minute walk from Romford station
- Free access to headspace
- Business therapy support
- 1 extra holiday day per year of service (capped at 5)
- A free day of for your birthday!
If you have any further questions regarding the role, please email info@ink-digital.co.uk.