Ink Digital is brilliant, proactive, and results-oriented. Their work has not only delivered measurable growth but has also built trust and confidence within TTG’s team
The Dragon Trip is a UK-based tour operator known for budget-friendly, immersive group tours across Asia. Their itineraries prioritise cultural experiences and off-the-beaten-path adventures, offering travellers unique and authentic journeys. As their customer base expanded, they recognised the need to enhance their online presence to attract more travellers and increase bookings. To achieve this, they sought a strategic SEO approach to boost their search rankings, improve site visibility, and ensure their digital presence reflected the quality of their tours.
Despite offering high-quality tours, The Dragon Trip struggled with low search visibility for key destination and itinerary package pages. Their rankings for important keywords were buried deep in search results, limiting organic traffic. To compete effectively in the online travel market, they needed to climb higher in search rankings and attract more qualified visitors.
Additionally, their website had technical SEO issues, including broken links, missing meta descriptions, and keyword cannibalisation. These factors were negatively impacting user experience and search performance. Fixing these technical problems was essential to maximising their visibility and improving engagement.
Finally, The Dragon Trip wanted to establish stronger authority in their niche. A competitor backlink audit revealed gaps in their link-building strategy. By securing high-quality links from authoritative travel publishers, they could enhance their credibility and improve rankings for high-value search terms.
To reach these targets, Ink Digital implemented a data-driven SEO and CRO strategy that addressed keyword optimisation, technical improvements, and authority building. Our first step was conducting extensive keyword research to uncover high-impact search terms related to The Dragon Trip’s destinations and itinerary packages. Using this insight, we built a structured keyword sitemap to guide content updates. By refining title tags, H1 headings, and meta descriptions, we ensured that every page was aligned with search intent and positioned for maximum visibility.
A deep technical audit revealed multiple SEO roadblocks, including broken internal and external links, missing meta descriptions, and keyword cannibalisation. We systematically resolved these issues, improving site functionality, search performance, and user experience.
To further strengthen their authority, we launched a targeted link-building campaign, securing backlinks from high-authority travel publishers. These strategic placements enhanced The Dragon Trip’s credibility, contributing to their improved search rankings and online presence.
Before working with Ink Digital, The Dragon Trip struggled with low rankings for critical travel-related keywords. Their website lacked optimised content, making it difficult to compete with established tour operators. Keywords like “Japan solo travel packages” and “solo travel tours China” were ranking in the 91st and 71st positions, respectively, meaning they were virtually invisible to potential customers.
Technical SEO issues further hindered their performance. Broken internal links disrupted site navigation, while missing meta descriptions reduced the effectiveness of their pages in search results. Keyword cannibalisation was also an issue, with multiple pages competing for the same terms, diluting their search authority.
Ink Digital’s optimisation strategy delivered measurable results. Through targeted content updates, structured keyword implementation, and technical improvements, The Dragon Trip saw significant gains in organic visibility. “Japan solo travel packages” jumped from 91st to 13th position, while “solo travel tours China” moved from 71st to 5th, marking a dramatic increase in search rankings.
Additionally, our technical fixes eliminated broken links, resolved missing meta descriptions, and streamlined keyword targeting. This improved site structure and usability, leading to better engagement metrics and higher conversions.
Our bespoke outreach campaign secured four high-value backlinks from reputable travel publishers, further strengthening The Dragon Trip’s search authority. Within three months, these efforts led to a 102% increase in sessions, a 128% rise in new user visits, and a 51% growth in total clicks compared to the previous year.
The Dragon Trip had a 102% increase in sessions over a three-month period compared to the previous year.
The Dragon Trip had a 51% increase in total clicks, significantly improving organic traffic and visibility.
Ink Digital’s strategic SEO and CRO improvements transformed The Dragon Trip’s search performance. By addressing technical weaknesses, refining on-page content, and executing a robust link-building campaign, we helped them achieve higher rankings, increased traffic, and stronger user engagement. These results reinforce our expertise in delivering data-driven, impactful SEO solutions for businesses looking to grow their online presence.
Book a call with one of our SEO specialists today to get an insight into how our digital marketing services can help propel your business growth.
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